Ecommerce Industry News
Online merchants have already proven they’re willing to share the most precious of proprietary data with Google, even transactions, pricing, and tracking data in the case of Google Trusted Stores. But are they willing to hand […]
Product Listing Ads (PLA) represented a significant shift for ecommerce pros who had been previously been able to promote products through Google Shopping for free. Google has supported this new emphasis with AdWords updates in […]
Google is now making Shopping campaigns available to all merchants who advertise through Product Listing Ads. Introduced last year, Shopping campaigns make it easier for retailers to manage their PLAs and streamline organization and bidding, […]
The significant and very profitable change Google made to Google Shopping altered that service to only displaying paid Product Listing Ads. It’s a change that made European Commission regulators concerned enough to add it to […]