AuctionBytes Blog
Covering auctions, collectibles and marketplace selling.

AuctionBytes Blog The AuctionBytes Blog has been giving a voice to online merchants since its launch in 2005. Named one of the world's top 30 blogs in 2008 by "Blogging Heroes." Weigh in with your thoughts on the joys and pitfalls of selling online.
Fri Feb 16 2018 21:15:27

How Often Does eBay Advertise Your Listings to You?

By: Ina Steiner

Sponsored Link

A reader was curious when he saw items he had listed on eBay show up on his Facebook feed as a "Sponsored" post, since he didn't pay Facebook to advertise his eBay items.

"Does eBay send the item to Facebook for me?" he asked. "Does everyone see this, or is it meant for me only to see it?"

The eBay sponsored post the reader saw may have been part of a retargeting campaign, the kind where advertisers try to reach visitors who have shown an interest in their products. Facebook has numerous ways for companies to run targeted ads, including a product called Dynamic ... Read More

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Tue Feb 13 2018 16:03:06

eBay to Facebook Live after Cluster of Announcements

By: Ina Steiner

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eBay threw a lot of information at sellers on Tuesday, including an update about its periodic "Seller Updates," and an executive promised to answer questions tomorrow in a Facebook Live session. 

In a post published to eBay's Seller Announcement board, Bob Kupbens (Vice President of B2C and Seller Experience) outlined the company's key areas of focus in 2018:

- Delivering an optimal shopping experience
- Guidance and improved resources to help you run a more profitable business 
- Putting you, our sellers, at the center of everything we do in 2018
- Continuing the conversation

Kupbens said eBay would be reimagining the shopping experience and would make eBay more personalized, intuitive, and ... Read More

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Mon Feb 12 2018 16:58:40

Etsy Tries Image Recognition to Improve Search

By: Ina Steiner

Sponsored Link

How good are you at creating keywords for your listings? Could technology do a better job at crafting search keywords than you? 

Etsy ran a test in which it used image-recognition technology to identify relevant search terms based on sellers' photos in an effort to help match listings to more relevant searches. It exposed a percentage of US buyers to the test listings in January and February.

The results: "We saw neutral to slightly positive impacts on the key metrics for this test. We're now conducting a deeper analysis of the results."

The test is over, but it's possible Etsy could run additional ... Read More

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Sun Feb 11 2018 20:23:14

Amazon Beats eBay and Etsy in 2018 Sellers Choice Awards

By: Ina Steiner

 

Amazon beat eBay and Etsy again this year in the 9th annual Sellers Choice Awards for Online Marketplaces. The votes have been tallied, and you can view the results on the EcommerceBytes website (see link below).

Amazon, eBay, and Etsy have taken the top spots since 2016 - it's hard to ignore the traffic these sites bring to online sellers of all sizes. Ruby Lane and Bonanza are also perennial favorites. 

To add some historical perspective, here's a chart showing the top 5 marketplaces for the past 9 years.


While Facebook continues to gain attention when it comes to online shopping, it's clear from seller ... Read More

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Sun Feb 11 2018 13:37:16

LL Bean Draws Attention to Rampant Returns Abuse

By: Ina Steiner

 

LL Bean dramatically curtailed its returns policy, reporting that returns of items that have been destroyed or rendered useless have doubled in the past five years. It believes returns abuse has grown as people share their stories on social media about easy returns.

In its letter to customers, LL Bean wrote, "Increasingly, a small, but growing number of customers has been interpreting our guarantee well beyond its original intent. Some view it as a lifetime product replacement program, expecting refunds for heavily worn products used over many years. Others seek refunds for products that have been purchased through third ... Read More

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