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eBay Offers Advice on Getting Exposure in Google Shopping

eBay Offers Advice on Getting Exposure in Google Shopping

eBay is offering advice to sellers on how to get exposure for their listings in Google Shopping, part of its “Traffic Month” series it’s running this month.

Many would-be buyers begin their online shopping on search engines, and Google processes 3.5 million searches every day, accounting for 92% of the search market, eBay explained in this post on its website.

Google Shopping, which displays relevant products in searches, makes it an incredible marketing opportunity for eBay sellers to drive more traffic to their listings, the company said.

“Unlike on some other platforms, eBay sellers pay nothing extra to appear in Google Shopping. It’s included in your eBay fees, and fixed priced listings are automatically eligible to get pulled into Google Shopping results.”

However, “approximately 12% of otherwise-eligible listings are being rejected because of a handful of fixable issues,” eBay said.

eBay teamed up with Google to make a video explaining how Google Shopping works and what sellers should be doing to optimize their listings.

eBay executive Harry Temkin spoke about the topic in a Seller Check-in video published on June 9th. He said eBay has been working really closely with Google and makes a huge continual financial investment making sure eBay listings get in front of buyers. “We actually spend millions of dollars in order for all our listings to show up in Google Shopping,” he said.

eBay kicked off Traffic Month last week when executive Andrea Stairs discussed in a video what eBay was doing to bring traffic to the site.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

3 thoughts on “eBay Offers Advice on Getting Exposure in Google Shopping”

  1. I am so 20th century. “GTIN”?
    Who puts that value in a search?
    Do they mean MPN? If so, that eliminates virtually 100% of used items.

  2. I am looking for the opposite actually. Is there a way to block stoogle users from finding my items? They are precisely not the kind of buyers I want. The horror stories I hear from other sellers go like this: They often stumble onto listings via their stupid phones and because they are not regular eBay users, they don’t read item descriptions and don’t review full size photos. Worst of all, they think that eBay works just like “The River” where they can return an item just because it’s the wrong shade of vomit green! No thank you! Leave me out of stoogle search exposure.

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