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Google’s New Shopping Site Makes Affiliates Nervous

Google
Google's New Shopping Site Makes Affiliates Nervous

Google launched a curated shopping microsite called the Best Things for Everything Guide, “a microsite that highlights 1,000 products based on what’s popular on the web, so you can easily find great choices.”

In announcing the site, Google said:

“For the next several weeks, you can browse the site and discover products, or choose from one of eight product categories, ranging from tech to home to parenting. Looking for a better way to start your morning? You can browse top coffee makers to help get your day started. Want a better way to unwind at night? We’ve highlighted the best pillows to give you a good night’s rest.

“Once you’ve found a product you like, just tap to find more information on the product description page, including prices, reviews and places to buy.”

Google’s new guide is making some of its content partners nervous. Tech site Mashable, which offers advertisers branded content, wrote about the new Google guide and said, “If you’re a regular Mashable reader, you know we’ve been doing this kind of research, curation, and recommendation for years, as have other publications.”

Mashable added, “Most of the products in the Best Things for Everything Guide actually include editorial reviews from some of the publications you read and trust.”

Paid content, native advertising, and affiliate relationships are an important revenue source for many of even the biggest, mainstream publications. As for Mashable, it literally begged readers not to forget its in-depth buying guides and product reviews when starting their shopping.

You can find Google’s new Shopping Guide on this page of Shopping.Google.com.

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

2 thoughts on “Google’s New Shopping Site Makes Affiliates Nervous”

  1. I actually feel the site isn’t meeting my goals. When I looked up laptops I wasn’t impressed with their selection. Acer has a $620 laptop with a dedicated graphics card which beats everything on their list.

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