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Bonanza Builds Google Shopping Tool for Store Owners

Bonanza marketplace

Bonanza logoBonanza launched a new tool to help sellers market their Webstores, which are optional hosted storefronts. Webstore Broadcaster allows sellers to easily advertise on Google Shopping from their store.

Bonanza spokesperson Gwen Schlefer told EcommerceBytes, “Bonanza Webstores give our sellers the flexibility to easily create their own unique brand presence without the technical know-how usually required to build a website. And now with the release of the Webstore Broadcaster, our Webstore sellers can now seamlessly publish their listings on AdWords’ Google Shopping platform with just a few clicks.”

Sellers set their budget and select the items to be advertised. They can start and stop advertising at any time. “Account optimizations are built from Bonanza marketplace’s sales conversion data, requiring almost zero effort from sellers,” Schlefer said, and Broadcaster provides reporting for sellers to track their ads’ performance.

Bonanza is offering new advertiser specials for a limited time, including a free custom domain name for a year and up to $100 of waived management fees.

Announcement follows:

Advertise your Webstore items
There are tons of great reasons to own a Bonanza Webstore, like no selling fees, free listings, and the freedom to build your own online brand. However, generating your own traffic can be a challenge, and while advertising campaigns are very effective, they can be time-consuming to create and manage. Because of these potential road blocks to seller success, we’ve been working hard to build a new feature that makes advertising your Webstore products possible with just a few clicks.

Introducing the Webstore Broadcaster
The Webstore Broadcaster allows you to publish your Webstore listings on Google Shopping without an in-depth understanding of the complexities Google’s advertising platform has. From account management to advertising optimization, we’re using our deep well of ecommerce conversion data (collected from the millions of Bonanza sales made via Google Shopping) to create and manage top-quality product feeds on your behalf, getting you the most bang for your buck.

With the holidays coming up, now is the perfect time to double your online exposure. 20% of yearly sales across all retail industries happen during the holiday season. Don’t miss out on these shoppers.

How do I use the Webstore Broadcaster?

You must have an active Webstore to use the Webstore Broadcaster. Want to open your own Webstore? Check it out here.

Once you’ve got your Webstore activated, simply select your daily ad spend, input your Webstore details, and activate your campaign. To get to the Webstore Broadcaster, click the “Webstore” tab in the Selling menu on the Seller Dashboard.

You always have control over your campaign budget and can start or stop advertising any time. No technical or advertising expertise required. Bonanza does the work for you, and we’re even offering incentives to help get you started!

Incentives like what?

We’re glad you asked. Sign-up to advertise through the Webstore Broadcaster for 30 days and receive the following:

– Management Fees waived for one month (up to $100)
– A custom domain name for one year ($25 value)
– $100 advertising credit when you spend $25*

Click on the link below to get the full announcement including Terms.

SOURCE: Bonanza Announcement

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.