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Tag: Merkle

Shopping Behavior Aligns with COVID Case Numbers

October 26, 2021October 26, 2021 Ina Steiner
Merkle

In 2020, more customers shopped online due to the pandemic. According to data from Merkle, shopping behavior continued to correlate with changes in COVID-19 cases and related mandates and public-safety concerns this year. Merkle published […]

News, Trends and Shopping Datacoronavirus, Merkle, Shopping trends

Amazon Advertising Adds Merkle to Partner Directory

September 6, 2019September 6, 2019 Ina Steiner
Amazon

Merkle has become an Amazon Advertising partner in Amazon’s “Find-a-Partner” directory. Merkle is a marketing agency for large companies that helps brands optimize their Amazon advertising. Those interested in finding a partner to help manage […]

News, Selling ToolsAmazon Advertising, Merkle

Facebook Ads Still Viable For Privacy-Conscious Sellers

May 8, 2018May 8, 2018 David A Utter
Facebook

Facebook and its founder Mark Zuckerberg made news for the social network’s privacy practices. Prudent online sellers may be concerned about how potential customers drawn from Facebook perceive their brands. Research firm Merkle provided some […]

News, Selling ToolsAdvertising programs, Facebook ads, Merkle

Google Innovates to Monetize Online Shopping

May 6, 2018May 6, 2018 Ina Steiner
Google AdWords

As Amazon finds success encroaching on Google’s territory by leveraging its marketplace as an ad platform, Google continues to play both defense and offense to take advantage of its traffic. In March, Google added Shopping […]

2 CommentsNews, Selling ToolsAmazon, Google Adwords, Google Assistant, Google Shopping, Google Shopping Actions, Merkle

Amazon First-Party Sellers Hold Edge in Sponsored Product Ads

February 20, 2018 David A Utter
Amazon

Amazon’s “Buy Box” contains the Add To Cart button on a product’s page. Being the seller who is the focus of the Amazon Buy Box gives that seller an advantage in getting a sale. Winning […]

Marketplaces, News, Selling ToolsAmazon Advertising, Amazon sponsored products, Mark Ballard, Merkle

What’s Next for Amazon and eBay Advertising

November 11, 2017December 11, 2017 David A Utter

Amazon and eBay have made similar changes to their advertising programs for third-parties. EcommerceBytes checked in with Merkle to learn more about the approaches of the two marketplaces. Andy Taylor, Merkle’s Associate Director of Research, […]

Marketplaces, NewsAdvertising programs, Amazon, Andy Taylor, eBay, EBU, EBU 408, Merkle


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