Ecommerce Industry News
Etsy launched a new platform to help sellers buy ads on Google to draw traffic to their listings on the Etsy marketplace. A spokesperson for the company told us, “Etsy Ads unifies the company’s existing […]
Expect more competition from China on Google Shopping thanks to a new deal announced on Monday. Google is investing in Alibaba rival JD.com, China’s second largest ecommerce player. “As part of our partnership,” Google wrote, […]
As Amazon finds success encroaching on Google’s territory by leveraging its marketplace as an ad platform, Google continues to play both defense and offense to take advantage of its traffic. In March, Google added Shopping […]
Bonanza launched a new tool to help sellers market their Webstores, which are optional hosted storefronts. Webstore Broadcaster allows sellers to easily advertise on Google Shopping from their store. Bonanza spokesperson Gwen Schlefer told EcommerceBytes, […]
The Google Shopping team recently published a blog post for online merchants and plugged some of the ecommerce platforms with which it has integrated: Retailers like you are always looking for the best ways to […]
In the days before Christmas, sellers noticed Etsy listings were not showing up at all in Google Shopping. An Etsy moderator confirmed the problem on Christmas Day and returned to the discussion board thread the following day […]
Google recently provided a number of updates to various parts of the company’s advertising business. One change will make it easier for small and medium sized sellers (SMB) to deliver their data feed details to […]
The head of Google Shopping has left the company, his new employer revealed on Monday. Sameer Samat has been named President of Jawbone, a maker of consumer technology and wearable devices. Samat had been Vice […]
Online merchants have already proven they’re willing to share the most precious of proprietary data with Google, even transactions, pricing, and tracking data in the case of Google Trusted Stores. But are they willing to hand […]
Product Listing Ads (PLA) represented a significant shift for ecommerce pros who had been previously been able to promote products through Google Shopping for free. Google has supported this new emphasis with AdWords updates in […]