Ecommerce Industry News
In the days before Christmas, sellers noticed Etsy listings were not showing up at all in Google Shopping. An Etsy moderator confirmed the problem on Christmas Day and returned to the discussion board thread the following day […]
Google recently provided a number of updates to various parts of the company’s advertising business. One change will make it easier for small and medium sized sellers (SMB) to deliver their data feed details to […]
The head of Google Shopping has left the company, his new employer revealed on Monday. Sameer Samat has been named President of Jawbone, a maker of consumer technology and wearable devices. Samat had been Vice […]
Online merchants have already proven they’re willing to share the most precious of proprietary data with Google, even transactions, pricing, and tracking data in the case of Google Trusted Stores. But are they willing to hand […]
Product Listing Ads (PLA) represented a significant shift for ecommerce pros who had been previously been able to promote products through Google Shopping for free. Google has supported this new emphasis with AdWords updates in […]
Google is now making Shopping campaigns available to all merchants who advertise through Product Listing Ads. Introduced last year, Shopping campaigns make it easier for retailers to manage their PLAs and streamline organization and bidding, […]
The significant and very profitable change Google made to Google Shopping altered that service to only displaying paid Product Listing Ads. It’s a change that made European Commission regulators concerned enough to add it to […]