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Tag: Google Adwords

Google Rebrands AdWords Ad Platform

July 9, 2018 Ina Steiner
Google Ads

Google recently announced it is rebranding its iconic AdWords advertising program that launched in 2000. Google AdWords will become Google Ads, and the company is launching two additional programs: Google Marketing Platform and Google Ad […]

News, Selling ToolsGoogle Ads, Google Adwords

Google Innovates to Monetize Online Shopping

May 6, 2018May 6, 2018 Ina Steiner
Google AdWords

As Amazon finds success encroaching on Google’s territory by leveraging its marketplace as an ad platform, Google continues to play both defense and offense to take advantage of its traffic. In March, Google added Shopping […]

2 CommentsNews, Selling ToolsAmazon, Google Adwords, Google Assistant, Google Shopping, Google Shopping Actions, Merkle

Google Helps Merchants with Paid-Search Keywords

March 20, 2017July 9, 2017 Ina Steiner

Google Product Manager for Search Keywords Miguel Villalobos published the following post to Google’s Inside Adwords blog about its new paid-search feature: From running shoes to cheap hotels to credit cards, and everything in between, […]

News, Selling ToolsGoogle, Google Adwords

Google Shopping Promotes Ecommerce Integrations

January 30, 2017July 15, 2017 Ina Steiner

The Google Shopping team recently published a blog post for online merchants and plugged some of the ecommerce platforms with which it has integrated: Retailers like you are always looking for the best ways to […]

News, Selling ToolsGoogle Adwords, Google Shopping

Advertise on Google? AdWords Gets Design Overhaul

March 29, 2016July 24, 2017 Ina Steiner

If you advertise your products online using Google AdWords, expect to see a new user interface (or, “experience,” as Google calls it). This is not about new features – it’s a design overhaul to make […]

News, Selling ToolsGoogle Adwords

What Google Changes to the Right Rail Mean for Retailers

March 16, 2016July 24, 2017 Ina Steiner

Many online merchants were concerned when Google confirmed it was making a major change to the ads that appear on its search results pages, getting rid of AdWords ads that appeared along the right side […]

News, Selling ToolsChris Costello, Google Adwords, Kenshoo

Google Helps Advertisers Improve AdWords Bid Strategies

December 11, 2015August 2, 2017 David A Utter

Are you an AdWords advertiser? Were your sales down compared to last year’s Black Friday shopping period? With time running out on the 2015 holiday season, Google brings some extra information to help boost your […]

News, Selling ToolsGoogle Adwords

Three New Ways to Spur Holiday Sales with Google AdWords

November 20, 2015August 2, 2017 David A Utter

Tweaks and adjustments happen regularly with Google’s bread-and-butter AdWords service, with an eye on helping its customers benefit from advertising with this dominant online service. The days leading to the traditional start of the holiday […]

News, Selling ToolsGoogle Adwords

Google Helps Merchants Spot Product Opportunities

October 15, 2015August 4, 2017 David A Utter

Online merchants know what they want to sell to their target markets and plan their inventories accordingly. But as visitors stop by websites to do their shopping, what they want could be something the store […]

News, Selling ToolsGoogle Adwords

Google Confirms It Will Add Buy Button to Ads

May 29, 2015August 18, 2017 Ina Steiner

Retailers prefer to control the shopping experience, but getting shoppers to go through the purchase process on a mobile device isn’t easy. Google is working on a solution that makes it possible to buy directly […]

News, Payments, Selling ToolsGoogle, Google Adwords

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