Holiday sales in November and December will grow between 8.5 and 10.5 percent over last year, according to research from the National Retail Federation (NRF). That’s compared to a previous high of 8.2% in 2020, itself a record, and compared Read more
Amazon launched new tools for brand advertisers during its UnBoxed event this week. Among them: it added new features to its audio ads on Amazon Music’s ad-supported tier that includes voice calls-to-action. Now listeners can engage with the ads more Read more
eBay launched a new shipping badge on its Canadian marketplace designed to highlight listings that offer shoppers the best shipping experience for their orders. The badge automatically appears on all eligible items on the item page, cart, and checkout on Read more
In 2020, more customers shopped online due to the pandemic. According to data from Merkle, shopping behavior continued to correlate with changes in COVID-19 cases and related mandates and public-safety concerns this year. Merkle published its Q3 2021 Digital Marketing Read more
A third-party developer warned eBay sellers they would have to upgrade their computer’s operating system by January in order to keep using its tool for Mac users. There was no indication of whether the change would impact sellers who use Read more
Scammers are impersonating Amazon to an astounding extent and with resounding success, according to the Federal Trade Commission. The FTC has been warning about impersonation scams – calls that falsely claim to come from the IRS, for example – that Read more
Etsy announced a new feature to help with accessibility for shoppers that could also help sellers with exposure in outside search-engines. Etsy will allow sellers to add a description to images that isn’t visible to the normal shopper. Alt Text, Read more
eBay is trying to get sellers to share motivational posts on Facebook with a Holiday Hustle Sweepstakes. “Over the next 3 weeks, share how you’re conquering the season for chances to win a $200 eBay gift card,” it invited sellers, Read more
Etsy published advice for sellers from its shipping team on how it calculates estimated delivery dates. Included in the guide was a sample message sellers could use to warn buyers of shipping carrier delays – a somewhat ominous sign that Read more
Facebook updated its fake-fighting tool called Commerce & Ads IP Tool, expanded its reach, and rebranded it. Now called “Brand Rights Protection,” it provides brands with new features to better protect their intellectual property (IP). Brands had been able to Read more
