Ecommerce Industry News
Merkle has become an Amazon Advertising partner in Amazon’s “Find-a-Partner” directory. Merkle is a marketing agency for large companies that helps brands optimize their Amazon advertising. Those interested in finding a partner to help manage […]
Amazon updated a feature that helps brand advertisers on its marketplace. Amazon Attribution launched in beta last year and, and hundreds of brands now use it. Amazon explained on an overview page, “Help maximize your […]
A new report indicates Amazon is giving third-party merchants who advertise on its site better tools and personalized hand-holding, all in an effort to increase their spending on advertising. Wall Street firm Cowen Equity Research […]
Amazon announced today it is acquiring advertising solutions from Sizmek, which shares many customers with Amazon Advertising. CNBC said the deal comes as Amazon is a growing contender to take on the digital ad duopoly […]
Teikametrics, a service that helps Amazon sellers and brands “algorithmically” optimize their advertising on the marketplace, has created a directory of pre-verified Amazon seller services and solutions providers. The new agency directory allows its 2,000 […]
Amazon launched its ad program in Australia, and it’s not just for online merchants – brands can advertise through the program even if they don’t sell on the marketplace. Amazon Advertising offers display ads and […]
Spending even low amounts on Amazon Sponsored Product ads generates revenue for sellers, Teikametrics found when analyzing the results of its customers. But that assumes sellers employ a well-executed, data-driven strategy. “Companies of any size […]
Many Amazon shoppers don’t even notice advertisements when shopping the marketplace, according to a study by Teikametrics. The company believes it’s due to the fact that Amazon is a store first, compared to other sites […]
Teikametrics helps merchants and brands optimize their ecommerce activities, and this week the company released its next-generation “Retail Optimization Platform” called Teikametrics Flywheel. Teikametrics’ founder and CEO Alasdair McLean-Foreman said sellers and brands know they […]
Amazon called its advertising business a bright spot from both a product standpoint and also financially. Amazon Chief Financial Officer Brian Olsavsky made the remark when talking to analysts after reporting the company’s first-quarter performance […]