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Tag: Amazon Advertising

Why a Top Seller Is Dropping His Amazon Ad Budget to Zero

March 26, 2022March 26, 2022 Ina Steiner
Amazon

A top seller took to Twitter to explain why his company is dropping its Amazon advertising budget to zero after spending over $10 million on Amazon ads in recent years. The point of the post […]

Marketplaces, NewsAdam Weiler, Amazon, Amazon Ad Budget, Amazon Advertising, Bryan Porter, Simple Modern

Amazon Lulls Listeners into Shopping with Interactive Ads

October 26, 2021October 26, 2021 Ina Steiner
Amazon

Amazon launched new tools for brand advertisers during its UnBoxed event this week. Among them: it added new features to its audio ads on Amazon Music’s ad-supported tier that includes voice calls-to-action. Now listeners can […]

Marketplaces, NewsAmazon, Amazon Advertising

eBay Snags Amazon Exec to Help Run Ads Program

August 25, 2021August 25, 2021 Ina Steiner
eBay

eBay hired a longtime Amazon executive to run its ad program, an area that the CEO sees as crucial to growing company revenue. Elisabeth Rommel is eBay’s General Manager for eBay Ads North America where […]

3 CommentsMarketplaces, NewsAmazon Advertising, eBay ads, eBay Promoted Listings Advanced, Elisabeth Rommel

The Top 5 Retail Advertisers Have Spent $1 Billion in 2021

June 22, 2021June 22, 2021 Ina Steiner
MediaRadar

Who are the top-five retail advertisers so far this year, who is outspending Amazon, and why is apparel seeing red-hot sales? According to MediaRadar, Walmart, Amazon, Office Depot, The Home Depot, and Target are spending […]

News, Trends and Shopping DataAdvertising trends, Amazon Advertising, MediaRadar, Walmart Advertising

Amazon Tests Brand Skins for Marquee Sellers

June 13, 2021June 13, 2021 Ina Steiner
Amazon

Amazon is testing “brand skins” with some top brands, according to Levi’s Director of Ecommerce Gopal Kolli. He confirmed the test when responding to a tweet showing a screenshot of a Fruit of the Loom […]

Marketplaces, NewsAmazon, Amazon Advertising, Amazon brand advertising, Amazon Marquee Seller Program, Gopal Kolli, Ryan M. Craver

Why Amazon Is Moving Prime Day to June

April 29, 2021March 1, 2022 Ina Steiner
Amazon

Amazon explained why it’s moving Prime Day up in the calendar this year – and said it had actually intended to do so last year. CFO Brian Olsavsky said Amazon Prime Day will be held […]

Marketplaces, NewsAmazon Advertising, Amazon Prime Day, Amazon Prime Day 2021, Brian Olsavsky, Feedvisor

Amazon Offers New Way for Brands to Target Buyers

November 22, 2020November 22, 2020 Ina Steiner
Amazon

Amazon launched a new advertising tool to help target buyers called Sponsored Display audiences, available to vendors and sellers registered in Amazon Brand Registry in the US. Sponsored Display audiences gives brands access to placements […]

Marketplaces, NewsAmazon, Amazon Advertising

Coping with COVID: Teikametrics Identifies 3 Emerging Trends

May 8, 2020May 8, 2020 Ina Steiner
Coronavirus

Online sellers are not immune to the disruption caused by the coronavirus pandemic. Teikametrics, a service that helps Amazon sellers and brands “algorithmically” optimize their advertising on the marketplace, identified three trends that will impact […]

2 CommentsNews, Trends and Shopping DataAmazon Advertising, Coping with COVID, John Shea, Teikametrics

Amazon Offers New Ways to Sharpen Your Ad Skills

May 4, 2020May 4, 2020 Ina Steiner
Amazon

Amazon is offering new ways for advertisers to sharpen their skills. The Amazon Advertising learning console provides individual courses and also offers learning paths for those who want to “dive deep” into a particular topic […]

Marketplaces, News, Selling ToolsAmazon Advertising

Amazon Sellers Must Update Ads by January 13th

December 29, 2019December 29, 2019 Ina Steiner
Amazon

Amazon sellers have until January 13, 2020, to make changes to Advertising Promotions if they offer free shipping promotions in their ads, which they use to encourage shoppers to purchase more items to reach a […]

1 CommentMarketplaces, NewsAmazon Advertising

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