Ecommerce Industry News
Sellers who pay extra for visibility through Sponsored Products ads on Amazon may now have their ads appear off-Amazon as well. Amazon announced Wednesday it was expanding Sponsored Products ads to other apps and websites. […]
If you use Pinterest to promote your ecommerce business to the over 463 million people who visit the site each month, get ready for some heavyweight competition: Pinterest announced it will begin allowing Amazon to […]
A top seller took to Twitter to explain why his company is dropping its Amazon advertising budget to zero after spending over $10 million on Amazon ads in recent years. The point of the post […]
Amazon launched new tools for brand advertisers during its UnBoxed event this week. Among them: it added new features to its audio ads on Amazon Music’s ad-supported tier that includes voice calls-to-action. Now listeners can […]
eBay hired a longtime Amazon executive to run its ad program, an area that the CEO sees as crucial to growing company revenue. Elisabeth Rommel is eBay’s General Manager for eBay Ads North America where […]
Who are the top-five retail advertisers so far this year, who is outspending Amazon, and why is apparel seeing red-hot sales? According to MediaRadar, Walmart, Amazon, Office Depot, The Home Depot, and Target are spending […]
Amazon is testing “brand skins” with some top brands, according to Levi’s Director of Ecommerce Gopal Kolli. He confirmed the test when responding to a tweet showing a screenshot of a Fruit of the Loom […]
Amazon explained why it’s moving Prime Day up in the calendar this year – and said it had actually intended to do so last year. CFO Brian Olsavsky said Amazon Prime Day will be held […]
Amazon launched a new advertising tool to help target buyers called Sponsored Display audiences, available to vendors and sellers registered in Amazon Brand Registry in the US. Sponsored Display audiences gives brands access to placements […]
Online sellers are not immune to the disruption caused by the coronavirus pandemic. Teikametrics, a service that helps Amazon sellers and brands “algorithmically” optimize their advertising on the marketplace, identified three trends that will impact […]