Ecommerce Industry News
Amazon called its advertising business a bright spot from both a product standpoint and also financially. Amazon Chief Financial Officer Brian Olsavsky made the remark when talking to analysts after reporting the company’s first-quarter performance […]
Many online merchants view online advertising as a necessity to get exposure for their listings, and Amazon has just scratched the surface when it comes to monetizing its ad inventory, according to Wall Street firm […]
Amazon announced new tools to help advertisers manage their daily budgets for Sponsored Product campaigns. The new notifications and tailored recommendations are designed to keep merchants’ ad campaigns live throughout the day. Advertising is a […]
Amazon’s “Buy Box” contains the Add To Cart button on a product’s page. Being the seller who is the focus of the Amazon Buy Box gives that seller an advantage in getting a sale. Winning […]
Amazon announced it has launched a new “transparent” ad marketplace in Europe. It’s tempting publishers by giving them some benefits unavailable through other ad platforms, keying in on simplification and better data. Amazon’s cloud-based platform […]
Amazon Marketing Services is now available for brands on Amazon.ca. That means brands can open Amazon Stores and can use Amazon’s self-service portal to run pay-per-click ads to increase product discovery and brand awareness in […]
The most recent foray into gaining advertising revenue at Amazon reveals an approach that shoppers, particularly those who visit Pinterest, will recognize for its visual style and approach. It’s called Interesting Finds and became available as part […]
Amazon issued a press release on Tuesday touting new services it introduced for sellers in the last year. It started off by citing some impressive numbers about the contribution sellers made to sales on Amazon, […]
Amazon.com isn’t just a marketplace – it’s an ad platform where brands and merchants can advertise their products in a number of ways. And the executive whom Ad Age says built Amazon’s ad business from virtually nothing […]
In Part Three of our interview with Amazon Marketplace Vice President Peter Faricy, he discussed solutions for third-party merchants and the outlook for holiday sales. In Part One, Faricy discussed how for the first time […]