Ecommerce Industry News
Spending even low amounts on Amazon Sponsored Product ads generates revenue for sellers, Teikametrics found when analyzing the results of its customers. But that assumes sellers employ a well-executed, data-driven strategy. “Companies of any size […]
Many Amazon shoppers don’t even notice advertisements when shopping the marketplace, according to a study by Teikametrics. The company believes it’s due to the fact that Amazon is a store first, compared to other sites […]
Teikametrics helps merchants and brands optimize their ecommerce activities, and this week the company released its next-generation “Retail Optimization Platform” called Teikametrics Flywheel. Teikametrics’ founder and CEO Alasdair McLean-Foreman said sellers and brands know they […]
Amazon called its advertising business a bright spot from both a product standpoint and also financially. Amazon Chief Financial Officer Brian Olsavsky made the remark when talking to analysts after reporting the company’s first-quarter performance […]
Many online merchants view online advertising as a necessity to get exposure for their listings, and Amazon has just scratched the surface when it comes to monetizing its ad inventory, according to Wall Street firm […]
Amazon announced new tools to help advertisers manage their daily budgets for Sponsored Product campaigns. The new notifications and tailored recommendations are designed to keep merchants’ ad campaigns live throughout the day. Advertising is a […]
Amazon’s “Buy Box” contains the Add To Cart button on a product’s page. Being the seller who is the focus of the Amazon Buy Box gives that seller an advantage in getting a sale. Winning […]
Amazon announced it has launched a new “transparent” ad marketplace in Europe. It’s tempting publishers by giving them some benefits unavailable through other ad platforms, keying in on simplification and better data. Amazon’s cloud-based platform […]
Amazon Marketing Services is now available for brands on Amazon.ca. That means brands can open Amazon Stores and can use Amazon’s self-service portal to run pay-per-click ads to increase product discovery and brand awareness in […]
The most recent foray into gaining advertising revenue at Amazon reveals an approach that shoppers, particularly those who visit Pinterest, will recognize for its visual style and approach. It’s called Interesting Finds and became available as part […]