From the Editor – November 7, 2021
It seems these days, sneakers aren’t for wearing, and toys aren’t for kids. Brands have found a way to make adults and teenagers pay much higher prices by putting a twist on average products, like […]
Tag: FTC
FTC Puts Sellers on Notice over Fake Reviews and Deceptive Endorsements
The government is cracking down on fake reviews and deceptive endorsements as it seeks to protect consumers. The FTC wants sellers and advertisers to know that blurring the line between authentic content and advertising can […]
Consumers Report $27 Million in Losses from This Amazon Scam
Scammers are impersonating Amazon to an astounding extent and with resounding success, according to the Federal Trade Commission. The FTC has been warning about impersonation scams – calls that falsely claim to come from the […]
FTC Deters Rampant ‘Made in USA’ Fraud Ahead of 4th of July
The Federal Trade Commission (FTC) finalized a new rule that will crack down on marketers who make false, unqualified claims that their products are Made in the USA. Under the rule, marketers making unqualified Made […]
Amazon Works with Feds to Stop Affiliate Scammers
Amazon said it continues to works with the Federal Trade Commission (FTC) and other law enforcement organizations to stop scams and protect customers after the FTC announced Tuesday it had entered into a settlement with […]
Feds Asks Tech Firms about Tracking People’s Information
The US government asked some large tech companies on Monday about how they may be tracking the personal information of visitors and using them in algorithms. The FTC said it was sending orders to Amazon, […]
Affiliate Marketers May Get Amazon in Trouble with FTC
Public Citizen called on the US Federal Trade Commission (FTC) to investigate Amazon for what it calls an “apparent failure” to ensure members of its affiliates marketing program disclose they receive commissions on sales generated, […]
The Feds Are Watching: Paid Posts vs Organic Mentions
Are you paying celebrities to endorse your brand? Or are you giving away products in exchange for mentions on social networking sites? The government wants to make sure influencers disclose their relationships when they endorse […]
FTC to Change Guidelines on Selling Jewelry
If you sell jewelry, online or otherwise, be aware that the Federal Trade Commission (FTC) is making changes to its Jewelry Guides. You have until April 4, 2016, to comment on the proposed changes before […]
FTC: Google Favored Its Own Shopping Service in Search Results
No one is immune to the impact of accidentally shared digital content, be it a beautiful celebrity or in this case the world’s dominant search advertising platform. The US Federal Trade Commission (FTC) had been […]