eBay announced on Saturday that its new CPC (cost-per-click) ads are available to business sellers. The CPC ads, known as eBay Promoted Listings Advanced, is launching in beta testing. Note that eBay changed the name of its longstanding cost-per-sale program Read more
eBay introduced “cost-per-click” ads this month, but that’s not stopping the company from promoting its existing cost-per-sale ads, pitching them as a lower-risk way for sellers to get attention for their marketplace listings. eBay published a post on its eBay Read more
eBay is looking to further monetize its site by adding new advertising models, including Promoted Listings for Auctions and CPC Ads, as well as an “offsite” ad program, and it is investing aggressively in innovation in this area. Wall Street Read more
eBay introduced new features sellers can use to manage their Promoted Listing Ads, though the company may be exaggerating about how innovative the features are, given the prevalence of automated rules for ad campaigns on other platforms. What’s new with Read more
eBay announced the Spring Seller Update on March 3, 2021. News of higher fees immediately jumped out as worthy of scrutiny, but eBay is also increasing the number of free fixed-price listings it gives sellers each month. Expect that trend Read more
eBay launched a new Promoted Listing policy in the US in September and is extending it to Canada this month. Here’s the policy eBay announced in the US as part of the Fall Seller Update: Removal of duplicated promoted and Read more
These days, it may not be enough to list an item on eBay, Etsy or Amazon and expect it to be seen by shoppers. Your listing competes not only with scores of rival listings, but with promoted listings (paid ads) Read more
Sales on eBay Marketplace, referred to as Gross Merchandise Volume (GMV), were $21.5 billion in the second quarter, down 5% on an as-reported basis and down 1% on a FX-Neutral basis. Marketplace revenue was $2.2 billion, which was 1% growth Read more
eBay Canada expanded its Promoted Listings ads – now all Canadian sellers in good standing can participate in the paid-ad program. Previously sellers had to be Top Rated or be a Store subscriber in order to advertise their listings on Read more
You don’t have to be a Top Rated Seller or Store subscriber in order to advertise your listings on eBay. The marketplace is now allowing sellers who are in “good standing” to use Promoted Listings, regardless of whether or not Read more
