Ecommerce Industry News
Shoppers weren’t the only ones spending more on Black Friday. Digital advertisers spent 3.1 times more on Black Friday on ecommerce channels than they did in the period leading up to Thanksgiving (November 1-25, 2020). […]
Retail marketplaces are following Amazon’s example by seeking greater revenue from advertising. Today, the Walmart Advertising Partners program launched to help brands who advertise on its platform. The company announced: “Today, we’re kicking off 2020 […]
These days, it may not be enough to list an item on eBay, Etsy or Amazon and expect it to be seen by shoppers. Your listing competes not only with scores of rival listings, but […]
Many online merchants were concerned when Google confirmed it was making a major change to the ads that appear on its search results pages, getting rid of AdWords ads that appeared along the right side […]