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26 May, 2022
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Tag: eBay advertising revenue

eBay CEO Kicks Off Investor Day with Payments News

March 10, 2022March 10, 2022 Ina Steiner
eBay

eBay CEO Jamie Iannone kicked off today’s Investor Day by talking about eBay’s strategy since taking over as CEO in 2020. He covered a lot of ground, including breaking the news that eBay is launching […]

Marketplaces, NewseBay advertising revenue, eBay investor Day, eBay managed payments, eBay vertical strategy, Jamie Iannone

eBay Isn’t Abandoning Its Cost-Per-Sale Advertising Model

August 31, 2021August 31, 2021 Ina Steiner
eBay

eBay introduced “cost-per-click” ads this month, but that’s not stopping the company from promoting its existing cost-per-sale ads, pitching them as a lower-risk way for sellers to get attention for their marketplace listings. eBay published […]

Marketplaces, NewsAlex Kazim, eBay ads, eBay advertising revenue, eBay Promoted Listings, eBay Promoted Listings Advanced

eBay Opens Advertising to More Sellers

February 20, 2019February 20, 2019 Ina Steiner
eBay

You don’t have to be a Top Rated Seller or Store subscriber in order to advertise your listings on eBay. The marketplace is now allowing sellers who are in “good standing” to use Promoted Listings, […]

1 CommentMarketplaces, News, Selling ToolseBay advertising revenue, eBay Promoted Listings, eBay Promoted Listings Lite

Eager for Ad Revenue, eBay Runs Promotion to Entice Sellers

February 1, 2019February 1, 2019 Ina Steiner
eBay Promoted Listings promotion

eBay is discounting Promoted Listings to entice sellers to advertise. The promotion invites sellers to try Promoted Listing ads at 60% off (up to $1,000) and is valid through February 15, 2019. With Promoted Listings, […]

4 CommentsMarketplaces, News, Selling ToolseBay advertising revenue, eBay Promoted Listings, eBay Promotion

eBay Encourages Sellers to Advertise Their Listings

September 24, 2017 Ina Steiner
eBay

eBay is encouraging sellers to use its Promoted Listings ads. In a new post on the company’s corporate blog, it explained that promoted listings are boosted so they are more visible in search results, on […]

7 CommentsMarketplaces, NewseBay, eBay advertising revenue, eBay Promoted Listings

eBay Hawks Services from Sprint and LegalZoom

December 9, 2014August 26, 2017 Ina Steiner

eBay is plugging products and services from companies such as Sprint and LegalZoom. eBay is positioning the marketing as a “subscriber discount program” for eBay Stores – it’s not clear what the partners are paying […]

Marketplaces, NewseBay advertising revenue

eBay Brings Behavioral Ad Targeting to Mobile App

September 15, 2014August 29, 2017 Ina Steiner

eBay has lots of data about its shoppers, and it has millions of mobile shoppers per month with 260 million global app downloads. This fall, it’s putting the two together to offer advertisers an opportunity […]

Marketplaces, NewseBay advertising revenue

eBay Loses Head of Advertising to LivingSocial

July 16, 2014September 3, 2017 Ina Steiner

eBay lost its head of advertising who is leaving to join LivingSocial as CEO. As General Manager of eBay Advertising, Gautam Thakar was working to transform eBay’s Shopping.com to a broader advertising business – on […]

Marketplaces, NewseBay advertising revenue, Gautam Thakar, LivingSocial


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