Ecommerce Industry News
When eBay announced a new advertising program for sellers to promote their listings on the marketplace’s search listings, it sent a not-so-subtle message to sellers that paid advertising is going to be an essential element […]
eBay announced on Saturday that its new CPC (cost-per-click) ads are available to business sellers. The CPC ads, known as eBay Promoted Listings Advanced, is launching in beta testing. Note that eBay changed the name […]
eBay introduced “cost-per-click” ads this month, but that’s not stopping the company from promoting its existing cost-per-sale ads, pitching them as a lower-risk way for sellers to get attention for their marketplace listings. eBay published […]
eBay hired a longtime Amazon executive to run its ad program, an area that the CEO sees as crucial to growing company revenue. Elisabeth Rommel is eBay’s General Manager for eBay Ads North America where […]
eBay is readying a full launch of cost-per-click ads (CPC), a new model it announced during its seller conference on August 5th. Called eBay Promoted Listings Advanced, the ads give sellers priority access to the […]
eBay told attendees of its annual eBay Open seller conference that it’s modernizing its platform – and, in keeping with its aim to further monetize the site, it announced the launch of a Cost Per […]