Ecommerce Industry News
eBay launched a beta version of Promoted Listings Advanced ads in 2021, and today it announced it has taken it out of beta testing and into general release. Unlike regular Promoted Listing Ads where sellers […]
To grow revenue, eBay is counting on sellers willing to pay extra to promote their listings, beyond insertion fees. On Thursday, it announced the expansion of its ad solution for auctions, and said there’s more […]
eBay advised sellers not to let their eBay ads laps after Christmas, and it provided data to back up its claims that shopping doesn’t end on December 25th. “Around 3.1 billion searches occurred between December […]
eBay introduced “cost-per-click” ads this month, but that’s not stopping the company from promoting its existing cost-per-sale ads, pitching them as a lower-risk way for sellers to get attention for their marketplace listings. eBay published […]
eBay hired a longtime Amazon executive to run its ad program, an area that the CEO sees as crucial to growing company revenue. Elisabeth Rommel is eBay’s General Manager for eBay Ads North America where […]
A director at eBay Ads Julie Longmire has left the company for a new position. She’s not to be confused with Julie Loeger, who joined eBay in January in the newly created position of Global […]
eBay kicked off its first holiday-shopping campaign today with “eleven days of holiday deals.” The campaign focuses on eBay Deals, a section of its site closed to the majority of third-party sellers and offering heavily […]
You know some of those ads you see on eBay’s website? They used to be served up by Yahoo’s ad platform, and now by Google’s. But after Google punished eBay in search results for “spammy techniques” earlier […]
eBay is kicking off a new global brand campaign called “Shop the World” on Monday, October 13, 2014. The company said that as a partner to merchants, especially the small businesses who make their living […]
Some sellers believe it’s bad enough that eBay includes ads for other products and services in sellers’ own product listings, but when the ads are of an adult nature, it takes those concerns to another […]