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26 May, 2022
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Tag: eBay Advertising

New eBay TV Commercial Revs Up Shoppers in One Category

December 23, 2021December 23, 2021 Ina Steiner
eBay

A new eBay TV commercial will likely please sellers in one category, but it may have the majority of eBay sellers wondering if the company will broaden its approach to reach shoppers in the categories […]

2 CommentsMarketplaces, NewseBay Advertising, eBay Motors, eBay TV Commercial, JOAN Creative

eBay Sees Dollar Signs with New Seller Ad Models

May 2, 2021May 2, 2021 Ina Steiner
eBay

eBay is looking to further monetize its site by adding new advertising models, including Promoted Listings for Auctions and CPC Ads, as well as an “offsite” ad program, and it is investing aggressively in innovation […]

2 CommentsMarketplaces, NewseBay, eBay Advertising, eBay financials, eBay Promoted Listings, Jamie Iannone

Curiosity and Partnerships Are Key to Advertising on eBay

January 24, 2021January 24, 2021 Ina Steiner
eBay

eBay executive Scott Kelliher gave a talk at Retail Innovation Week 2021 (virtually, of course) to offer advice to companies on how to advertise on the eBay platform. The head of US Brand Advertising & […]

1 CommentMarketplaces, News, Trends and Shopping DataeBay, eBay Advertising, Scott Kelliher, Shopping trends

Alex Kazim Returns to eBay to Head Advertising

November 5, 2020November 5, 2020 Ina Steiner
eBay

A high level executive at eBay during the days when Meg Whitman led the company returned in July to head eBay’s on-platform advertising business unit. “We give sellers the ability to drive more sales by […]

7 CommentsMarketplaces, NewsAlex Kazim, eBay Advertising

eBay Launches Brand Marketing Campaign in Germany

July 27, 2020July 27, 2020 Ina Steiner
eBay

eBay launched a new ad campaign in Germany. “Buy. To sell. eBay” is the slogan of the brand campaign. eBay is running the ads on all major digital channels and on the radio and feature […]

Marketplaces, NewseBay Advertising, eBay Germany

eBay Helps Advertisers Reach Back-to-School Shoppers

July 24, 2020July 24, 2020 Ina Steiner
eBay

eBay wants brands that are trying to reach back-to-school shoppers to think of its marketplace when planning their advertising campaigns. In a recent post, it said there were 74 million average daily searches for BTS […]

2 CommentsMarketplaces, NewsBack to School shopping, eBay, eBay Advertising

eBay Shares ‘Surprising’ Trends amid COVID

May 2, 2020May 2, 2020 Ina Steiner
eBay

The head of eBay Americas Jordan Sweetnam said there has been a remarkable increase in traffic to the eBay site and shared some recent sales trends with sellers. He also advised them to watch for […]

3 CommentsMarketplaces, NewseBay Advertising, eBay selling trends, Jordan Sweetnam

eBay Sends Chief Marketing Officer to Advertising Conference

September 20, 2019September 20, 2019 Ina Steiner
eBay

eBay is a major sponsor of next week’s Advertising Week in New York, and it is sending its Chief Marketing Officer. eBay CMO Suzy Deering will be participating in a number of panels at the […]

Marketplaces, NewseBay, eBay Advertising, Scott Kelliher, Suzy Deering

eBay to Close Shopping.com and Ad Platform on May 1st

April 3, 2019April 3, 2019 Ina Steiner
eBay

eBay acquired comparison-shopping engine Shopping.com in 2005 for over $620 million and built an ad platform around it called eBay Commerce Network (ECN). eBay is now shutting down the ad network and is parking Shopping.com […]

2 CommentsMarketplaces, NewsBridget Davies, eBay, eBay Advertising, eBay breakup, eBay Commerce Network, Shopping.com

eBay Promises Advertisers a Month of Madness with Help of ESPN

February 23, 2019February 23, 2019 Ina Steiner
eBay Advertising

eBay appealed to advertisers trying to reach sports fans with the promise of an exciting season of March Madness NCAA college basketball, thanks in part to some help from a collaboration with sports television network […]

Marketplaces, NewseBay Advertising, Suzy Deering

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