Ecommerce Industry News
eBay acquired comparison-shopping engine Shopping.com in 2005 for over $620 million and built an ad platform around it called eBay Commerce Network (ECN). eBay is now shutting down the ad network and is parking Shopping.com […]
eBay appealed to advertisers trying to reach sports fans with the promise of an exciting season of March Madness NCAA college basketball, thanks in part to some help from a collaboration with sports television network […]
eBay Chief Marketing Officer Suzy Deering will speak at the Advertising Week New York conference in New York next month where eBay will also hold a half-day summit as part of the conference agenda. The […]
eBay is seeking to increase ad revenue by targeting casual sellers with a “lite” version of its Promoted Listings program, which lets sellers pay for ads on top of their other fees in order to […]
eBay said 21 million of its shoppers hold “black” and “platinum” credit cards, and it revealed other tidbits about its high-spending buyers in a bid to persuade luxury brands to advertise on its marketplace. The […]
Things are getting more competitive for eBay in Australia, and it launched a new marketing campaign this month with ads featuring Australian sports figure Shane Warne (former cricketer), who shared the news on social media […]
eBay said 18% of all sellers surveyed said they owned or managed a physical storefront. The survey was conducted as part of a program called eBay Expressions that helps influence eBay design and functionality. eBay […]
eBay is trying hard to attract brands to its marketplace, encouraging them not only to sell on its marketplace, but to advertise there as well. eBay Advertising is hosting a panel on April 12 in […]
eBay Advertising announced a new program to help it combat ad fraud called Ads.txt, which stands for Authorized Digital Sellers. Ads.txt is a simple text file that sits in the page source code of the […]