eBay Launches Brand Marketing Campaign in Germany
eBay launched a new ad campaign in Germany. “Buy. To sell. eBay” is the slogan of the brand campaign. eBay is running the ads on all major digital channels and on the radio and feature […]
Tag: eBay Advertising
eBay Helps Advertisers Reach Back-to-School Shoppers
eBay wants brands that are trying to reach back-to-school shoppers to think of its marketplace when planning their advertising campaigns. In a recent post, it said there were 74 million average daily searches for BTS […]
eBay Shares ‘Surprising’ Trends amid COVID
The head of eBay Americas Jordan Sweetnam said there has been a remarkable increase in traffic to the eBay site and shared some recent sales trends with sellers. He also advised them to watch for […]
eBay Sends Chief Marketing Officer to Advertising Conference
eBay is a major sponsor of next week’s Advertising Week in New York, and it is sending its Chief Marketing Officer. eBay CMO Suzy Deering will be participating in a number of panels at the […]
eBay to Close Shopping.com and Ad Platform on May 1st
eBay acquired comparison-shopping engine Shopping.com in 2005 for over $620 million and built an ad platform around it called eBay Commerce Network (ECN). eBay is now shutting down the ad network and is parking Shopping.com […]
eBay Promises Advertisers a Month of Madness with Help of ESPN
eBay appealed to advertisers trying to reach sports fans with the promise of an exciting season of March Madness NCAA college basketball, thanks in part to some help from a collaboration with sports television network […]
eBay Holds Summit at Advertising Week NY 2018
eBay Chief Marketing Officer Suzy Deering will speak at the Advertising Week New York conference in New York next month where eBay will also hold a half-day summit as part of the conference agenda. The […]
eBay Promoted Listings Ads Go Lite for Casual Sellers
eBay is seeking to increase ad revenue by targeting casual sellers with a “lite” version of its Promoted Listings program, which lets sellers pay for ads on top of their other fees in order to […]
eBay Pitches Luxury Brands on Benefits of Marketplace Ads
eBay said 21 million of its shoppers hold “black” and “platinum” credit cards, and it revealed other tidbits about its high-spending buyers in a bid to persuade luxury brands to advertise on its marketplace. The […]
eBay Competes on Price in Australia as Amazon Advances
Things are getting more competitive for eBay in Australia, and it launched a new marketing campaign this month with ads featuring Australian sports figure Shane Warne (former cricketer), who shared the news on social media […]