Ecommerce Industry News
A new eBay TV commercial will likely please sellers in one category, but it may have the majority of eBay sellers wondering if the company will broaden its approach to reach shoppers in the categories […]
eBay is looking to further monetize its site by adding new advertising models, including Promoted Listings for Auctions and CPC Ads, as well as an “offsite” ad program, and it is investing aggressively in innovation […]
eBay executive Scott Kelliher gave a talk at Retail Innovation Week 2021 (virtually, of course) to offer advice to companies on how to advertise on the eBay platform. The head of US Brand Advertising & […]
A high level executive at eBay during the days when Meg Whitman led the company returned in July to head eBay’s on-platform advertising business unit. “We give sellers the ability to drive more sales by […]
eBay launched a new ad campaign in Germany. “Buy. To sell. eBay” is the slogan of the brand campaign. eBay is running the ads on all major digital channels and on the radio and feature […]
eBay wants brands that are trying to reach back-to-school shoppers to think of its marketplace when planning their advertising campaigns. In a recent post, it said there were 74 million average daily searches for BTS […]
The head of eBay Americas Jordan Sweetnam said there has been a remarkable increase in traffic to the eBay site and shared some recent sales trends with sellers. He also advised them to watch for […]
eBay is a major sponsor of next week’s Advertising Week in New York, and it is sending its Chief Marketing Officer. eBay CMO Suzy Deering will be participating in a number of panels at the […]
eBay acquired comparison-shopping engine Shopping.com in 2005 for over $620 million and built an ad platform around it called eBay Commerce Network (ECN). eBay is now shutting down the ad network and is parking Shopping.com […]
eBay appealed to advertisers trying to reach sports fans with the promise of an exciting season of March Madness NCAA college basketball, thanks in part to some help from a collaboration with sports television network […]