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Tag: eBay Promoted Listings

eBay to Hold Chat on How to Advertise Your eBay Listings

November 4, 2022November 4, 2022 Ina Steiner
eBay

eBay will devote this month’s chat session to the topic of advertising through its Promoted Listings Ad program. Members of the eBay Ads team will be on hand in the eBay discussion boards for an […]

Marketplaces, NewseBay, eBay Promoted Listings

How eBay Shows Auction Ads to Shoppers

September 8, 2022September 8, 2022 Ina Steiner
eBay

eBay techies opened up about what goes into displaying auction ads to shoppers using “multi-objective ranking.” eBay sellers have been able to promote their fixed-price listings through Promoted Listings, and last year, eBay introduced a […]

Marketplaces, Newsauctions, eBay, eBay Promoted Listings, eBay Promoted Listings Express

eBay Commits to Ad Solution for Auction Sellers

February 3, 2022February 3, 2022 Ina Steiner
eBay

To grow revenue, eBay is counting on sellers willing to pay extra to promote their listings, beyond insertion fees. On Thursday, it announced the expansion of its ad solution for auctions, and said there’s more […]

2 CommentsMarketplaces, NewseBay ads, eBay Promoted Listings, eBay Promoted Listings Express

eBay Sales Down 10% in Third Quarter, Revenue Rises 11%

October 27, 2021October 27, 2021 Ina Steiner
eBay

eBay sales were down 10% in the third quarter of 2021 (July, August, September), year-over-year, while revenue rose 11%. The company processed 90% of payments volume on its platform and saw 12% more revenue from […]

3 CommentsMarketplaces, NewseBay, eBay financials, eBay managed payments, eBay Promoted Listings

Expert Warns eBay Sellers, Don’t Blow Through Your Ad Budget

October 9, 2021October 9, 2021 Kenneth Corbin
eBay

When eBay announced a new advertising program for sellers to promote their listings on the marketplace’s search listings, it sent a not-so-subtle message to sellers that paid advertising is going to be an essential element […]

1 CommentMarketplaces, NewseBay, eBay Promoted Listings, eBay Promoted Listings Advanced, EBU 455, Greg Sterling, Uberall

eBay CPC Ads Now Available to Business Sellers in Beta

September 19, 2021September 20, 2021 Ina Steiner
eBay

eBay announced on Saturday that its new CPC (cost-per-click) ads are available to business sellers. The CPC ads, known as eBay Promoted Listings Advanced, is launching in beta testing. Note that eBay changed the name […]

5 CommentsMarketplaces, NewsAdvertising programs, eBay Promoted Listings, eBay Promoted Listings Advanced, eBay Promoted Listings Standard

eBay Isn’t Abandoning Its Cost-Per-Sale Advertising Model

August 31, 2021August 31, 2021 Ina Steiner
eBay

eBay introduced “cost-per-click” ads this month, but that’s not stopping the company from promoting its existing cost-per-sale ads, pitching them as a lower-risk way for sellers to get attention for their marketplace listings. eBay published […]

Marketplaces, NewsAlex Kazim, eBay ads, eBay advertising revenue, eBay Promoted Listings, eBay Promoted Listings Advanced

eBay Sees Dollar Signs with New Seller Ad Models

May 2, 2021May 2, 2021 Ina Steiner
eBay

eBay is looking to further monetize its site by adding new advertising models, including Promoted Listings for Auctions and CPC Ads, as well as an “offsite” ad program, and it is investing aggressively in innovation […]

2 CommentsMarketplaces, NewseBay, eBay Advertising, eBay financials, eBay Promoted Listings, Jamie Iannone

eBay Promoted Listings Ads: Set and Forget

April 13, 2021 Ina Steiner
eBay

eBay introduced new features sellers can use to manage their Promoted Listing Ads, though the company may be exaggerating about how innovative the features are, given the prevalence of automated rules for ad campaigns on […]

2 CommentsNews, Selling ToolseBay PLAs, eBay Promoted Listings

Online Sellers Guide to eBay Spring Seller Update 2021

March 13, 2021March 13, 2021 Ina Steiner
eBay

eBay announced the Spring Seller Update on March 3, 2021. News of higher fees immediately jumped out as worthy of scrutiny, but eBay is also increasing the number of free fixed-price listings it gives sellers […]

1 CommentMarketplaces, NewseBay fee change, eBay fees, eBay managed payments, eBay Promoted Listings, eBay Spring Seller Update 2021, eBay Stores, eBay User Agreement, EBU 448, Terapeak

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