Ads Becoming Essential for Sellers on eBay, Etsy, Amazon
These days, it may not be enough to list an item on eBay, Etsy or Amazon and expect it to be seen by shoppers. Your listing competes not only with scores of rival listings, but […]
Tag: eBay Promoted Listings
eBay Marketplace GMV Down Slightly in Second Quarter 2019
Sales on eBay Marketplace, referred to as Gross Merchandise Volume (GMV), were $21.5 billion in the second quarter, down 5% on an as-reported basis and down 1% on a FX-Neutral basis. Marketplace revenue was $2.2 […]
eBay Lets More Canadian Sellers Pay for Ads
eBay Canada expanded its Promoted Listings ads – now all Canadian sellers in good standing can participate in the paid-ad program. Previously sellers had to be Top Rated or be a Store subscriber in order […]
eBay Opens Advertising to More Sellers
You don’t have to be a Top Rated Seller or Store subscriber in order to advertise your listings on eBay. The marketplace is now allowing sellers who are in “good standing” to use Promoted Listings, […]
Eager for Ad Revenue, eBay Runs Promotion to Entice Sellers
eBay is discounting Promoted Listings to entice sellers to advertise. The promotion invites sellers to try Promoted Listing ads at 60% off (up to $1,000) and is valid through February 15, 2019. With Promoted Listings, […]
eBay Launches Seller Initiated Offers and Other Features
eBay launched new capabilities for sellers, including the ability to make offers to shoppers who are “watching” their listings, but is only making them available to a limited number of sellers for now. We blogged […]
eBay Wants to Monetize Pixels on Every Screen
eBay CEO Devin Wenig envisions having an algorithm decide where to place Promoted Listing ads on its site to help eBay monetize pixels on every screen. He made the remarks on Tuesday’s earning call with […]
eBay Grows Marketplace GMV 5% in Q3 2018
eBay grew Marketplace GMV (sales) 5% in the third quarter. eBay grew active buyers by 4% across its platforms in the quarter; it had boosted its investment in brand marketing this year. eBay CEO Devin […]
eBay Promoted Listings Ads Go Lite for Casual Sellers
eBay is seeking to increase ad revenue by targeting casual sellers with a “lite” version of its Promoted Listings program, which lets sellers pay for ads on top of their other fees in order to […]
eBay Shares Survey Results on Advertising, Messaging and Stores
eBay said 18% of all sellers surveyed said they owned or managed a physical storefront. The survey was conducted as part of a program called eBay Expressions that helps influence eBay design and functionality. eBay […]