Ecommerce Industry News
Many Amazon shoppers don’t even notice advertisements when shopping the marketplace, according to a study by Teikametrics. The company believes it’s due to the fact that Amazon is a store first, compared to other sites […]
Facebook and its founder Mark Zuckerberg made news for the social network’s privacy practices. Prudent online sellers may be concerned about how potential customers drawn from Facebook perceive their brands. Research firm Merkle provided some […]
Many online merchants view online advertising as a necessity to get exposure for their listings, and Amazon has just scratched the surface when it comes to monetizing its ad inventory, according to Wall Street firm […]
As large brands turn increasingly to non-traditional search engines like Amazon to advertise their products, marketing firm Performics has launched a new tool to help them optimize their campaigns. Caiman reduces manual reporting, pulling information […]
Amazon announced it has launched a new “transparent” ad marketplace in Europe. It’s tempting publishers by giving them some benefits unavailable through other ad platforms, keying in on simplification and better data. Amazon’s cloud-based platform […]
Amazon and eBay have made similar changes to their advertising programs for third-parties. EcommerceBytes checked in with Merkle to learn more about the approaches of the two marketplaces. Andy Taylor, Merkle’s Associate Director of Research, […]
If a picture is worth a thousand words, slap a sticker on it. Preferably one that advertises something. That seems to be the trend as more people use social networking sites to share photos and […]