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29 Jan, 2023
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Tag: Etsy Offsite Ads

Shoppers Can Buy Etsy Items without Ever Leaving Google

October 14, 2022 Ina Steiner
Etsy

In some cases, shoppers searching Google can buy items from Etsy sellers without ever visiting the Etsy website thanks to the Google Partner Checkout program. Etsy told sellers on Friday that listings selected for its […]

2 CommentsMarketplaces, NewsEtsy, Etsy Offsite Ads, Google Partner Checkout

CEO Says Etsy Will Survive as an Amazon Alternative

September 24, 2021September 24, 2021 Ina Steiner
Etsy

Etsy will survive a consolidation in commerce, predicted CEO Josh Silverman, who painted a picture of the ecommerce landscape ahead. Silverman was speaking at a Wall Street conference last week and said there were hundreds […]

Marketplaces, NewsCiti Global Technology Conference, Etsy, Etsy Offsite Ads, Etsy Star Seller program, Josh Silverman, Merger and Acquisition, Rachel Glaser

Etsy Urges Sellers to Promote Its Site on Social Media

July 11, 2021July 11, 2021 Ina Steiner
Etsy

Once again, an online marketplace wants sellers to do the work to drive traffic to its site. While it can be a win-win, there’s an added challenge for Etsy sellers: they may end up paying […]

5 CommentsMarketplaces, NewsEtsy, Etsy affiliate program, Etsy Offsite Ads, Marketing, Social networking

Etsy Marketplace Sales Grow 127% in 4th Quarter 2020

February 27, 2021 Ina Steiner
Etsy

Etsy grew the volume of sales (GMS) on its marketplaces Etsy and Reverb by 118% in the last quarter of 2020, year-over-year, it announced on Thursday, February 25, 2021, and it grew revenue by 129%. […]

Marketplaces, NewsEtsy financials, Etsy marketing, Etsy Offsite Ads, Reverb

Etsy to Begin Billing Sellers for Its Content Marketing Costs

February 23, 2021February 23, 2021 Ina Steiner
Etsy

Etsy began charging sellers for paid-search campaigns last year through a new Offsite Ads program, and now it will charge sellers for content marketing expenses using the same program. It’s a bold move (some might […]

7 CommentsMarketplaces, NewsEtsy, Etsy Offsite Ads

Etsy Debunks So-Called Myths over Mandatory Ads

September 29, 2020September 29, 2020 Ina Steiner
Etsy

Etsy addressed concerns over its Offsite Ads program, which is mandatory for sellers who do over $10,000 in sales/year. The lack of control is a major concern for some sellers and extends to which of […]

5 CommentsMarketplaces, NewsEtsy, Etsy Offsite Ads

Etsy Defers Offsite Ad Fees, Offers Grace Period for Some

March 20, 2020March 20, 2020 Ina Steiner
Etsy

Etsy is providing a one-month grace period to any seller who needs extra time paying their bills due to the COVID-19 outbreak. The news came in an email from Etsy CEO Josh Silverman on Friday, […]

8 CommentsMarketplaces, Newscoronavirus, Etsy, Etsy Offsite Ads, Josh Silverman

Etsy Enrolls All Sellers in Its New Offsite Ads Program

March 14, 2020March 14, 2020 Ina Steiner
Etsy

Sellers who pay to list on Etsy expect the marketplace to invest in marketing and advertising to attract shoppers. If it does a good job in bringing in buyers, Etsy is rewarded by receiving commission […]

5 CommentsMarketplaces, NewsEBU 436, Etsy, Etsy Ads, Etsy Offsite Ads

Shopify Targets Etsy Sellers: We Have Your Back

March 3, 2020March 3, 2020 Ina Steiner
Etsy

Ecommerce platform Shopify sent an email to Etsy sellers telling them, “we have your back,” an apparent reference to Etsy’s decision to force advertising fees on many sellers. Etsy made the good-news/bad-news announcement on Wednesday, […]

10 CommentsMarketplaces, NewsEtsy, Etsy Ads, Etsy Offsite Ads, Shopify


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