Ecommerce Industry News
Amazon is offering new ways for advertisers to sharpen their skills. The Amazon Advertising learning console provides individual courses and also offers learning paths for those who want to “dive deep” into a particular topic […]
Amazon sellers have until January 13, 2020, to make changes to Advertising Promotions if they offer free shipping promotions in their ads, which they use to encourage shoppers to purchase more items to reach a […]
These days, it may not be enough to list an item on eBay, Etsy or Amazon and expect it to be seen by shoppers. Your listing competes not only with scores of rival listings, but […]
Merkle has become an Amazon Advertising partner in Amazon’s “Find-a-Partner” directory. Merkle is a marketing agency for large companies that helps brands optimize their Amazon advertising. Those interested in finding a partner to help manage […]
Amazon updated a feature that helps brand advertisers on its marketplace. Amazon Attribution launched in beta last year and, and hundreds of brands now use it. Amazon explained on an overview page, “Help maximize your […]
A new report indicates Amazon is giving third-party merchants who advertise on its site better tools and personalized hand-holding, all in an effort to increase their spending on advertising. Wall Street firm Cowen Equity Research […]
Amazon announced today it is acquiring advertising solutions from Sizmek, which shares many customers with Amazon Advertising. CNBC said the deal comes as Amazon is a growing contender to take on the digital ad duopoly […]
Teikametrics, a service that helps Amazon sellers and brands “algorithmically” optimize their advertising on the marketplace, has created a directory of pre-verified Amazon seller services and solutions providers. The new agency directory allows its 2,000 […]
Amazon launched its ad program in Australia, and it’s not just for online merchants – brands can advertise through the program even if they don’t sell on the marketplace. Amazon Advertising offers display ads and […]
Spending even low amounts on Amazon Sponsored Product ads generates revenue for sellers, Teikametrics found when analyzing the results of its customers. But that assumes sellers employ a well-executed, data-driven strategy. “Companies of any size […]