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Tag: Amazon sponsored products

How Amazon FBA Pandemic Restrictions Have Eased

April 26, 2022 Ina Steiner
Amazon

Data from performance marketing agency Tinuiti show that Amazon FBA pandemic restrictions have eased, showing the impact of the restrictions on sellers. Readers may remember that at the start of the pandemic, Amazon stopped accepting […]

Marketplaces, NewsAmazon, Amazon FBA, Amazon FBA pandemic restrictions, Amazon sponsored products, Tinuiti

Amazon Invests in Tools for Advertisers, a Growing Source of Revenue

February 21, 2018 Ina Steiner
Amazon

Amazon announced new tools to help advertisers manage their daily budgets for Sponsored Product campaigns. The new notifications and tailored recommendations are designed to keep merchants’ ad campaigns live throughout the day. Advertising is a […]

Marketplaces, News, Selling ToolsAmazon, Amazon Advertising, Amazon sponsored products

Amazon First-Party Sellers Hold Edge in Sponsored Product Ads

February 20, 2018 David A Utter
Amazon

Amazon’s “Buy Box” contains the Add To Cart button on a product’s page. Being the seller who is the focus of the Amazon Buy Box gives that seller an advantage in getting a sale. Winning […]

Marketplaces, News, Selling ToolsAmazon Advertising, Amazon sponsored products, Mark Ballard, Merkle

Amazon VP Discusses Merchant Solutions and Holiday Outlook

November 18, 2013November 19, 2017 Ina Steiner

In Part Three of our interview with Amazon Marketplace Vice President Peter Faricy, he discussed solutions for third-party merchants and the outlook for holiday sales. In Part One, Faricy discussed how for the first time […]

Marketplaces, News, Selling ToolsAmazon, Amazon Advertising, Amazon sponsored products, Peter Faricy


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