In 2020, more customers shopped online due to the pandemic. According to data from Merkle, shopping behavior continued to correlate with changes in COVID-19 cases and related mandates and public-safety concerns this year. Merkle published its Q3 2021 Digital Marketing Read more
Merkle has become an Amazon Advertising partner in Amazon’s “Find-a-Partner” directory. Merkle is a marketing agency for large companies that helps brands optimize their Amazon advertising. Those interested in finding a partner to help manage Amazon Advertising campaigns can find Read more
Facebook and its founder Mark Zuckerberg made news for the social network’s privacy practices. Prudent online sellers may be concerned about how potential customers drawn from Facebook perceive their brands. Research firm Merkle provided some needed context to EcommerceBytes on Read more
As Amazon finds success encroaching on Google’s territory by leveraging its marketplace as an ad platform, Google continues to play both defense and offense to take advantage of its traffic. In March, Google added Shopping Actions that allow customers to Read more
Amazon’s “Buy Box” contains the Add To Cart button on a product’s page. Being the seller who is the focus of the Amazon Buy Box gives that seller an advantage in getting a sale. Winning that Buy Box requires much Read more
Amazon and eBay have made similar changes to their advertising programs for third-parties. EcommerceBytes checked in with Merkle to learn more about the approaches of the two marketplaces. Andy Taylor, Merkle’s Associate Director of Research, also discussed his firm’s recently Read more
