Amazon explained why it’s moving Prime Day up in the calendar this year – and said it had actually intended to do so last year. CFO Brian Olsavsky said Amazon Prime Day will be held by the end of the Read more
Amazon launched a new advertising tool to help target buyers called Sponsored Display audiences, available to vendors and sellers registered in Amazon Brand Registry in the US. Sponsored Display audiences gives brands access to placements both on and off Amazon, Read more
Online sellers are not immune to the disruption caused by the coronavirus pandemic. Teikametrics, a service that helps Amazon sellers and brands “algorithmically” optimize their advertising on the marketplace, identified three trends that will impact retail and ecommerce for some Read more
Amazon is offering new ways for advertisers to sharpen their skills. The Amazon Advertising learning console provides individual courses and also offers learning paths for those who want to “dive deep” into a particular topic area. Amazon describes the program Read more
Amazon sellers have until January 13, 2020, to make changes to Advertising Promotions if they offer free shipping promotions in their ads, which they use to encourage shoppers to purchase more items to reach a free-shipping threshold. Some sellers expressed Read more
These days, it may not be enough to list an item on eBay, Etsy or Amazon and expect it to be seen by shoppers. Your listing competes not only with scores of rival listings, but with promoted listings (paid ads) Read more
Merkle has become an Amazon Advertising partner in Amazon’s “Find-a-Partner” directory. Merkle is a marketing agency for large companies that helps brands optimize their Amazon advertising. Those interested in finding a partner to help manage Amazon Advertising campaigns can find Read more
Amazon updated a feature that helps brand advertisers on its marketplace. Amazon Attribution launched in beta last year and, and hundreds of brands now use it. Amazon explained on an overview page, “Help maximize your return on investment (ROI) and Read more
A new report indicates Amazon is giving third-party merchants who advertise on its site better tools and personalized hand-holding, all in an effort to increase their spending on advertising. Wall Street firm Cowen Equity Research recently met with two former Read more
Amazon announced today it is acquiring advertising solutions from Sizmek, which shares many customers with Amazon Advertising. CNBC said the deal comes as Amazon is a growing contender to take on the digital ad duopoly of Google and Facebook. Geekwire Read more
