Sellers have claimed that marketplaces like Amazon use their data to compete against them. Now, The Information reports that Amazon uses shopper data to bolster its advertising business. The article, “Amazon’s Quest to Displace Google as Internet Ad Powerbroker,” written Read more
Amazon is testing a new feature that will send mobile shoppers to brands’ own websites when they can’t find the item on the Amazon marketplace. “We’re now testing a new shopping experience in beta where we’ll show select products in Read more
Amazon charged some online merchants for paid-ads in areas where regulations prohibited shoppers from purchasing them, according to reporting by Bloomberg. The publication exposed the problem after speaking to a merchant who said Amazon advertised his products in California even Read more
Sellers who pay extra for visibility through Sponsored Products ads on Amazon may now have their ads appear off-Amazon as well. Amazon announced Wednesday it was expanding Sponsored Products ads to other apps and websites. All such ads will link Read more
If you use Pinterest to promote your ecommerce business to the over 463 million people who visit the site each month, get ready for some heavyweight competition: Pinterest announced it will begin allowing Amazon to advertise on its platform, the Read more
A top seller took to Twitter to explain why his company is dropping its Amazon advertising budget to zero after spending over $10 million on Amazon ads in recent years. The point of the post was not to say all Read more
Amazon launched new tools for brand advertisers during its UnBoxed event this week. Among them: it added new features to its audio ads on Amazon Music’s ad-supported tier that includes voice calls-to-action. Now listeners can engage with the ads more Read more
eBay hired a longtime Amazon executive to run its ad program, an area that the CEO sees as crucial to growing company revenue. Elisabeth Rommel is eBay’s General Manager for eBay Ads North America where she leads seller and brand Read more
Who are the top-five retail advertisers so far this year, who is outspending Amazon, and why is apparel seeing red-hot sales? According to MediaRadar, Walmart, Amazon, Office Depot, The Home Depot, and Target are spending the most, with Walmart outspending Read more
Amazon is testing “brand skins” with some top brands, according to Levi’s Director of Ecommerce Gopal Kolli. He confirmed the test when responding to a tweet showing a screenshot of a Fruit of the Loom listing on Amazon. Ryan Craver, Read more
