Ecommerce Industry News
Pinterest is making it easier for sellers to reach shoppers through an API that was announced in April and is currently available only in beta. The company said this week it’s now opening the application […]
Pinterest announced a new shopping feature called “Try On for Home Décor.” Pinterest users can shop from numerous retailers using the feature’s augmented reality (AR) technology. “This latest AR technology from Pinterest enables Pinners to […]
Pinterest launched a new feature on its mobile app called “Pinterest TV” where users can watch “live shopping experiences.” But it appears Pinterest TV is not about giving online sellers a platform for their goods, […]
One way for social networking sites to generate revenue is by adding online shopping features, and Pinterest is no exception to the rule. This week, it announced it was launching the Verified Merchant Program in […]
Pinterest launched a Shop tab on its Lens visual-search feature that makes it easier for users to purchase items from search results. Note that sellers who upload their catalogs to Pinterest can create regular Product […]
Pinterest is launching new tools to help brands and retailers reach shoppers – and of course, the new tools help Pinterest generate additional ad revenue. “Businesses can seamlessly turn their product feed into inspiring, actionable […]
Pinterest is looking to third-parties to bring shopping experiences to its platform and rebranded its Pinterest Marketing Partners program the “Pinterest Partner” program. The goal is to make Pinterest more accessible to the third-party technology […]
eBay alternative Bonanza shared its marketing plans for early 2018 along with some interesting results from last year’s marketing that all sellers may find interesting. In a nutshell, Facebook attracts new users, while Pinterest generates […]
Retail chain Target is licensing Pinterest’s camera image search tool, launched in beta in February, that lets shoppers use the camera in the app to discover similar items on its website. Target will use the […]
Williams-Sonoma’s West Elm home-furnishings chain is using Artificial Intelligence to help define shoppers’ styles. Unlike other shopping tools that rely on a user’s buying or browsing history, West Elm uses image-recognition technology and AI with […]