Numerator tracks omnichannel purchase data and surveys verified buyers on a monthly basis to understand how people shop and consume. The data is interesting to sellers since people’s comfort level with shopping in stores could impact online shopping behavior. In Read more
There are six holidays between now and Black Friday that online sellers should take note of, according to Etsy, including Halloween, Diwali, and Thanksgiving. The information comes from Etsy’s 2021 holiday trend report for sellers. Etsy said sellers can find Read more
New research finds that the pandemic did not change specific shopping behaviors for Amazon customers, whether they were Prime members or not. Less surprising, perhaps, was the finding that more customers signed up to become Prime members during the pandemic. Read more
Shoppers spent $11 billion in total online on Amazon Prime Day (June 21 – 22, 2021), with retailers large and small benefiting from the 2-day shopping event heavily marketed by Amazon. Adobe provided the figures through Adobe Analytics, which covers Read more
When deciding where to offer big discounts on Amazon Prime Day, merchants typically focus on certain categories. According to shopping resource RetailMeNot, that includes smart home devices, TVs and laptops, fashion, beauty, pet products, tools, and toys. Amazon generally offers Read more
People in the UK are eager to get out and about after pandemic lockdowns, according to eBay. Its UK advertising unit said research signals a surge in shopping for going-out clothes and holiday wardrobes once lockdowns lift. eBay Ads UK Read more
Many people are curious about how the pandemic changed people’s shopping habits; a survey from Slickdeals lets them compare their own behavior with those of others. Online sellers’ first question may be, which categories were impacted, beyond the obvious items Read more
Even with a vaccine, people would still be afraid to go shopping in-store according to a study by First Insight. Published 2 weeks ago, the results also showed that nearly one-third of American consumers were unsure about receiving or would Read more
More consumers shopping for Valentine’s Day will be turning to online venues, according to the National Retail Federation, which says spending will shift this year due to the pandemic. The trade organization surveyed 7,882 adult consumers January 4-12 and found Read more
eBay executive Scott Kelliher gave a talk at Retail Innovation Week 2021 (virtually, of course) to offer advice to companies on how to advertise on the eBay platform. The head of US Brand Advertising & Partnerships for eBay Ads said Read more
