Etsy marketplace GMS (Gross Merchandise Sales) was $3.6 billion in the fourth quarter, down 1.4% year-over-year and up 142% on a four-year basis. Consolidated GMS (including its subsidiaries) was $4 billion, down 0.7% year-over-year and down 1.6% on a currency Read more
Etsy upgraded the seller Ads dashboard based on seller feedback, it announced on Thursday. Among the improvements it cited: it makes it easier for sellers with a lot of listings to decide which products to advertise: “Now you can see Read more
Etsy is giving sellers who pay extra to advertise their listings new tools to see how their ads are performing. It may come as a surprise that the new metrics hadn’t been available to sellers previously, especially click through rates. Read more
If you’ve ever searched an online marketplace, you can imagine how difficult it is to get a listing to the top of results, which often include thousands or tens of thousands of listings. Advertising is one way of boosting visibility Read more
Etsy announced a new feature on Tuesday to help sellers track the performance of their Etsy Ads campaigns. Like other online marketplaces, Etsy is increasingly relying on seller ad fees for revenue growth. In Tuesday’s announcement, Etsy wrote the following: Read more
Sellers who pay to list on Etsy expect the marketplace to invest in marketing and advertising to attract shoppers. If it does a good job in bringing in buyers, Etsy is rewarded by receiving commission fees from sellers. With a Read more
Ecommerce platform Shopify sent an email to Etsy sellers telling them, “we have your back,” an apparent reference to Etsy’s decision to force advertising fees on many sellers. Etsy made the good-news/bad-news announcement on Wednesday, telling sellers they were unbundling Read more
Etsy updated sellers on Friday about new capabilities of its Etsy Ads program that lets sellers advertise their listings across Etsy and Google Shopping. In the update, Etsy described the new features as follows: Bulk Editor for listing selection: managing Read more
Etsy informed sellers it has delayed the introduction of a new feature for its seller-ad program that would give them the ability to filter their Etsy Ads advertised listings. “We are still working to make this feature as helpful as Read more
Etsy added new features to its seller ad program. The features appear to add some basic functionality for sellers who want to review their campaign performance or start and stop advertising on a listing level. According to the announcement: “Yesterday Read more
