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eBay Early Holiday Campaign Focuses on Deals Site Not Marketplace

eBay Early Minute Deals 2018

eBay Early Minute Deals 2018eBay kicked off its first holiday-shopping campaign today with “eleven days of holiday deals.” The campaign focuses on eBay Deals, a section of its site closed to the majority of third-party sellers and offering heavily discounted commodity goods in tech, home & garden, fashion, sporting goods, and automotive.

Each day at 5am PT from November 1- 11, eBay will unveil new, limited-time deals on eBay.com/Deals.

eBay announced the schedule of deals – for instance, today features Apple mobile devices, tomorrow features Adidas sneakers and hoodies, and Saturday features three smart-home devices.

eBay is also kicking off new ads on TV and online with an “It’s Happening” theme. The company said, “The new ads reflect the vibrant personality of eBay’s marketplace, as well as eBay’s unmatched ability to offer shoppers everything that’s red-hot, timeless, retro and relevant this holiday season. From the major trends of the season to the most-coveted toys to one-of-a-kind gifts you can’t find anywhere else, the creative showcases how “If it’s happening this season, it’s happening on eBay.”

eBay marketing executive Suzy Deering stated in the press release, “eBay’s new holiday creative highlights the unique spirit and dynamic nature of the brand – from amazing deals on the hottest items to the super-special and nostalgic to one-of-a-kind gifts that give back. Our brand reflects what’s happening in the world and is a barometer for what’s trending right now. Whether it’s fashion, entertainment, tech or toys, inspiration is everywhere, and only eBay makes it instantly shoppable throughout the entire season.” ”

eBay is calling the 11-day deals campaign “First Minute” deals and said it would run deals throughout the holidays, including “Last Minute” deals with guaranteed delivery by Christmas

In its press release announcing the holiday shopping kickoff, eBay touted its Best Price Guarantee, which is only available on goods for sale on the eBay Deals site, and it noted, “Eligible items for Best Price Guarantee must be available from an approved competitor, including Amazon.com, BestBuy.com, HomeDepot.com, Jet.com, Sears.com, Target.com, Walmart.com, and Wayfair.com.”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

3 thoughts on “eBay Early Holiday Campaign Focuses on Deals Site Not Marketplace”

  1. Sorry Fleabay we have done all our christmas shopping already. Amazon got all our money. Prime shipping is great. You lose. Prices to high. Can’t find anything. To many chinese sellers with the same duplicate items. Just not an overall good feeling shopping on fleabag. Maybe next year if I live that long.

  2. eBay launches a campaign using a special eBay landing page featuring a curated list of deals eBay wants to showcase to buyers: https://www.ebay.com/deals/

    Meanwhile, when eBay “updated” seller stores, they completely removed seller promotions from appearing on their own store page. ( as ECB reported store changes back in May ➽ http://bit.ly/2EXUFa8

    Any markdowns or other promotions a seller is running doesn’t appear on the store page at all (among other store downgrades and botched search).

    To recap, eBay takes away a valuable store feature such that sellers paying for a subscription can no longer feature promotions on their own stores. Then, eBay uses a similar feature to showcase its own cherry-picked wares as ECB reports, “closed to the majority of third-party sellers and offering heavily discounted commodity goods.”

  3. This is the first I heard of it. I never got an email or anything promoting this.
    Obviously they are trying to get sales for their “coveted” few but i have heard nothing about it.
    My wife watches TV a lot when she is not working and she has not seen any eBay ads.
    Again another bunch of BS from eBay.

    eBay = Dead Man Walking

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