When eBay sellers advertise their listings, eBay displays suggested ad rates, which is a percentage of the total sale. On April 1st, the company published a guide explaining how it calculates those suggestions, revealing that it uses machine learning to Read more
eBay is changing the way it reports “halo” sales in its advertising reports as of today, November 6. There are no new fees, only changes in how eBay reports sales resulting from sellers’ ads. Until last year, eBay had only Read more
eBay launched a beta version of Promoted Listings Advanced ads in 2021, and today it announced it has taken it out of beta testing and into general release. Unlike regular Promoted Listing Ads where sellers pay a fee only when Read more
To grow revenue, eBay is counting on sellers willing to pay extra to promote their listings, beyond insertion fees. On Thursday, it announced the expansion of its ad solution for auctions, and said there’s more to come. First introduced in Read more
eBay advised sellers not to let their eBay ads laps after Christmas, and it provided data to back up its claims that shopping doesn’t end on December 25th. “Around 3.1 billion searches occurred between December 25 and January 31 last Read more
eBay introduced “cost-per-click” ads this month, but that’s not stopping the company from promoting its existing cost-per-sale ads, pitching them as a lower-risk way for sellers to get attention for their marketplace listings. eBay published a post on its eBay Read more
eBay hired a longtime Amazon executive to run its ad program, an area that the CEO sees as crucial to growing company revenue. Elisabeth Rommel is eBay’s General Manager for eBay Ads North America where she leads seller and brand Read more
A director at eBay Ads Julie Longmire has left the company for a new position. She’s not to be confused with Julie Loeger, who joined eBay in January in the newly created position of Global Chief Growth Officer. Longmire’s LinkedIn Read more
eBay kicked off its first holiday-shopping campaign today with “eleven days of holiday deals.” The campaign focuses on eBay Deals, a section of its site closed to the majority of third-party sellers and offering heavily discounted commodity goods in tech, Read more
You know some of those ads you see on eBay’s website? They used to be served up by Yahoo’s ad platform, and now by Google’s. But after Google punished eBay in search results for “spammy techniques” earlier this year, eBay responded by Read more
