While many companies are racing as fast as possible to go from a stack of business plan documents to a full-fledged ecommerce presence, some firms are content to take their time to get there. In the case of Whitechapel Bell Foundry, Read more
Social networks have different levels of commitment and aspirations toward the ecommerce space. Facebook has tried various efforts and angles to try and become a driver of online sales, while Pinterest has gradually rolled out some tools to help people see how Read more
Google’s various continuing efforts to grow its ecommerce business includes work on helping the sellers they feature present as appealing a presence as possible to potential customers. One of their focal points has been the Trusted Stores program, for which Google announced Read more
As ecommerce pros have seen from their calendars, there is less time this holiday shopping season to get a lot of work done. Six fewer shopping days at a time that for many retailers is a make or break period Read more
In today’s guest column, media and marketing strategist Mark Macias explains how online merchants can use public relations to help market their products during the holidays. A former Executive Producer with WNBC, he reveals that December can be a prime Read more
Microsoft announced in August it would be shutting down Bing Shopping over the coming months, and online merchants began noticing recently that their products were no longer appearing there. “We send our feed to Bing daily,” one seller told EcommerceBytes. “All Read more
In Part Three of our interview with Amazon Marketplace Vice President Peter Faricy, he discussed solutions for third-party merchants and the outlook for holiday sales. In Part One, Faricy discussed how for the first time sellers can showcase their products Read more
Mitchell Harper is co-CEO of Bigcommerce. In today’s guest column, he provides tips on putting the human element back into online commerce, a strategy he calls Personal Commerce. Has ecommerce gone too far in eliminating the middleman? The recent trend Read more
One would hardly expect Google to think of anything as too much when it comes to search advertising. After all, those humble contextual text ads emanating from its AdWords program have made Google a multi-billion dollar firm and a household Read more
A number of companies that were set up to help online merchants through the use of data-driven services have received funding lately, proving that ecommerce is not immune from the “big data” craze. One such company, Channel IQ, is developing Read more
