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Tag: Marketing

Etsy Urges Sellers to Promote Its Site on Social Media

July 11, 2021July 11, 2021 Ina Steiner
Etsy

Once again, an online marketplace wants sellers to do the work to drive traffic to its site. While it can be a win-win, there’s an added challenge for Etsy sellers: they may end up paying […]

5 CommentsMarketplaces, NewsEtsy, Etsy affiliate program, Etsy Offsite Ads, Marketing, Social networking

‘Extreme’ Drop Shipping Offers Some Marketing Lessons

March 10, 2018March 10, 2018 Ina Steiner
Marketing

There’s no shortage of marketing gurus promising to show you how to make instant cash with no investment. But when the Atlantic wrote about one such video called the 7-day Shopify Challenge, we took notice. […]

News, Selling ToolsDrop shipping, EBU, EBU 412, Marketing, The Atlantic

Marketing Bonanza: Facebook Attracts New Users, Pinterest Generates Sales

January 17, 2018January 17, 2018 Ina Steiner
Bonanza marketplace

eBay alternative Bonanza shared its marketing plans for early 2018 along with some interesting results from last year’s marketing that all sellers may find interesting. In a nutshell, Facebook attracts new users, while Pinterest generates […]

Marketplaces, NewsBonanza, Facebook, Marketing, Pinterest

Etsy to Run Session on Promoting Shops via Social Media

January 12, 2018 Ina Steiner
Etsy

Etsy will hold a session next week to provide direct feedback to sellers on their social media activity. On January 19th, sellers will have one hour to submit posts to be considered. Etsy employees will […]

2 CommentsMarketplaces, News, Selling ToolsEtsy, Marketing, Social networking

New Instagram Feature Can Help Marketers

December 12, 2017December 12, 2017 Ina Steiner
Instagram

Instagram now lets users follow hashtags, which can help marketers get found. Using a hashtag for a product or interest when posting on Instagram may boost visibility of the post to users interested in that […]

News, Selling ToolsInstagram, Marketing

The UPS Store Has Kits for Small Business Saturday

October 22, 2017 Ina Steiner
The UPS Store

It may be hard to believe, but Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday are just 5 weeks away. The UPS Store is offering retailers what it calls “Closer Kits” to help them […]

News, Selling ToolsMarketing, Small Business Saturday, The UPS Store

ClickZ Live’s Mike Grehan Discusses Ecommerce Marketing Challenges

February 6, 2014September 23, 2017 Ina Steiner

Mike Grehan is a Director at Incisive Media and producer of one of the longest-running Internet conferences, formerly known as Search Engines Strategies, recently rebranded as ClickZ Live. A search marketing guru, Mike Grehan discussed […]

News, Selling ToolsClickZ, Marketing, Mike Grehan

How to Capitalize on Valentine’s Day Procrastinators

February 5, 2014September 23, 2017 Ina Steiner

Now that the Super Bowl is over, expect to see retailers turning to Valentine’s Day themes. The National Retail Federation (NRF)’s Shop.org unit took a look at the upcoming Valentine’s Day holiday to see how […]

News, Selling ToolsFiona Swerdlow, Marketing, NRF

She’s 50 and Controls Most U.S. Wealth – But Is She Your Customer?

January 21, 2014September 23, 2017 David A Utter

Marketers spend plenty of time and effort attempting to reach a younger audience, preferably 18 to 34 with plenty of disposable income to drop into the economy. It’s a demographic where sellers hope to establish […]

News, Trends and Shopping DataMarketing

How to Improve Your Holiday Sales with PR

November 20, 2013November 19, 2017 Ina Steiner

In today’s guest column, media and marketing strategist Mark Macias explains how online merchants can use public relations to help market their products during the holidays. A former Executive Producer with WNBC, he reveals that […]

News, Selling ToolsMark Macias, Marketing


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