Ecommerce Industry News
While ecommerce pros working with Google during the holiday shopping season were likely more concerned about click-throughs, bounce rates, and conversions, Gmail made a change that impacts not only its millions of users but the marketers sending […]
Social networking site Facebook announced Tuesday it will offer video ads in its news feeds after having Facebook discussed video ads in October 2013, as they suggested a couple of ways to take advantage of video in […]
Terapeak is making its MySales research tool for eBay, Amazon and Magento merchants available for free and added features to the tool including an eBay hot list. Terapeak has also improved its tool for Amazon […]
How satisfied are you with your experience filling out the listing form on eBay? That was a question on a recent survey eBay sent sellers. The survey was extremely short – only four questions in […]
Digital marketing firm Kenshoo said advertisers saw fit to spend significantly during the traditional start to the holiday shopping season – Thanksgiving, Black Friday, and of course Cyber Monday. The Product Listing Ad format (PLA) proved impressive on Cyber […]
While many companies are racing as fast as possible to go from a stack of business plan documents to a full-fledged ecommerce presence, some firms are content to take their time to get there. In […]
Social networks have different levels of commitment and aspirations toward the ecommerce space. Facebook has tried various efforts and angles to try and become a driver of online sales, while Pinterest has gradually rolled out some […]
Google’s various continuing efforts to grow its ecommerce business includes work on helping the sellers they feature present as appealing a presence as possible to potential customers. One of their focal points has been the Trusted […]
As ecommerce pros have seen from their calendars, there is less time this holiday shopping season to get a lot of work done. Six fewer shopping days at a time that for many retailers is […]
In today’s guest column, media and marketing strategist Mark Macias explains how online merchants can use public relations to help market their products during the holidays. A former Executive Producer with WNBC, he reveals that […]