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  • David A Utter
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Author: David A Utter

David A. Utter is a freelance writer based in Lexington, KY. He has covered technology topics from search to security to online business and has been quoted in places like ZDNet and BusinessWeek. He considers his appearance on NPR's "All Things Considered" with long-time host Robert Siegel a delightful highlight. You can find him on Twitter @davidautter and on LinkedIn.

Window Shopping Draws People In on Social Media

December 9, 2017December 9, 2017 David A Utter
Curalate

Social media’s origins as a way to connect with others always held the seeds of marketing to people. Finding the best way to do so continues challenging ecommerce pros, but we may be seeing true […]

News, Selling ToolsCuralate, EBU, EBU 409, Social networking

Boosting Trust and Prices with Tech-based Authentication Service

November 11, 2017December 11, 2017 David A Utter

Online sellers who offer designer goods can increase sales and the selling prices of those items by increasing trust. We take a look at a paid service called Entrupy developed by a group of technologists […]

News, Selling ToolsAuthentication services, Counterfeits, EBU, EBU 408, Entrupy

What’s Next for Amazon and eBay Advertising

November 11, 2017December 11, 2017 David A Utter

Amazon and eBay have made similar changes to their advertising programs for third-parties. EcommerceBytes checked in with Merkle to learn more about the approaches of the two marketplaces. Andy Taylor, Merkle’s Associate Director of Research, […]

Marketplaces, NewsAdvertising programs, Amazon, Andy Taylor, eBay, EBU, EBU 408, Merkle

How to Attract Shoppers Using Instagram

October 14, 2017October 14, 2017 David A Utter

In a recent study, ecommerce solution provider Volusion found the most successful categories by average revenue across the US were Electronics, followed by Arts & Crafts and Home & Garden. In reviewing its selections, Volusion […]

News, Selling ToolsEBU, EBU 407, Google Analytics, Instagram, Kate Ngo, Volusion

Email Marketing Still Delivers for Online Sellers

September 9, 2017September 9, 2017 David A Utter
Email marketing

The dazzle of video advertising and the continued presence of contextual ads overshadows email’s continued marketing potential. But used effectively, email marketing presents sellers with great opportunities for customer conversion and retention. EcommerceBytes reached out […]

News, Selling ToolsConstant Contact, EBU, EBU 406, Email marketing, MailChimp

Brandboom Helps Sellers with Wholesale Strategy

September 9, 2017September 9, 2017 David A Utter
BrandBoom

Some online sellers operate on a different scale than their fellow ecommerce pros. Wholesalers seek retailers to resell their wares and need to present product information efficiently to potential customers. Artisans and designers are great […]

News, Selling ToolsBrandboom, EBU, EBU 406, Wholesale

StickerMule Helps Sellers Stand Out from the Crowd

August 19, 2017August 19, 2017 David A Utter
StickerMule

Someone orders an item from an online seller, and they receive a box containing the item. Boxes need to be sealed for shipping, with a strong tape being the usual choice. For StickerMule customers, this […]

News, Selling ToolsEBU, EBU 405, Shipping supplies, StickerMule

Algopix Presents a Potential Edge for eBay and Amazon Sellers

July 15, 2017July 15, 2017 David A Utter
Algopix Logo

Legendary band The Police once lamented “Too much information/Running through my brain” in the Eighties. It’s a problem today too, one that’s found entrepreneurs developing ways to make Big Data a little more digestible. Algopix […]

News, Selling ToolsAlgopix, EBU, EBU 404

Square Rings Up Checkout for Payment Processing

July 12, 2017 David A Utter
Square logo

Payment processor Square recently debuted a hosted solution for online checkout payments. Called Square Checkout, the service should provide the same payment efficiency as the company’s signature Reader for credit cards as well as its […]

News, PaymentsSquare, Square Payments

eBay Changes Product Listing Ad Policy: What’s Up for Sellers?

June 11, 2017June 22, 2017 David A Utter
Merkle Todd Bowman

Marketers whose ads appeared on eBay recently learned the company would remove third-party product listing ads (known as PLAs) across the eBay platform effective May 1. eBay will replace those with its own “Promoted Listings,” […]

Marketplaces, NewseBay, eBay PLAs, EBU 403

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