Ecommerce Industry News
Over a generation has passed since the first email zipped along from sender to receiver. The medium persists today, useful in delivering plenty of information to its recipients. Once ecommerce arrived, email became part of […]
Etsy updated its Sales and Coupons tool so sellers can now send special targeted offers in the form of a unique coupon code directly to shoppers who’ve added the seller’s items to their carts. However, […]
ShippingEasy introduced a new tool called Automated Email Marketing Campaigns to spur repeat purchases. The company, acquired by Stamps.com last year, provides shipping, inventory management, and other tools for online merchants and integrates with Amazon, […]
It’s getting harder for retail brands to connect with consumers, even when their customers want to hear from them through email. Recent research from Return Path found that 20% of all email diverts straight to […]
The dazzle of video advertising and the continued presence of contextual ads overshadows email’s continued marketing potential. But used effectively, email marketing presents sellers with great opportunities for customer conversion and retention. EcommerceBytes reached out […]
Your emails may not be getting into the hands of your customers, and one email service provider has a new approach to trying to attack the problem. Return Path launched a new Deliverability Wizard as […]
What if you could integrate email marketing with your ecommerce platform and Google Analytics to gain new insight into the effectiveness of your campaigns? Delivra has launched such a tool that even lets online merchants […]
How do you increase email open and click-through rates around the Valentine’s Day holiday? GoDaddy analyzed its data and found that small businesses can improve their email campaigns, even if their business has nothing to […]
Whether it’s watching entrepreneurs seeking a backer for their startup dreams or seeing hapless restaurant owners get verbally abused by celebrity chefs, there seems to be no end to the appeal of reality to the […]
Online merchants highly value the shoppers who sign up for their email marketing newsletters given the cost of acquiring a new customer and the effectiveness of using email to keep customers engaged. But a new […]