Ecommerce Industry News
Etsy said in a post on Friday that sellers are not allowed to add their customers’ email addresses to mailing lists, explaining that buyers must give their consent before sellers can copy email addresses from […]
Yahoo Mail is taking a different approach to promotional emails than Google’s Gmail, which in 2013 decided to relegate them to a new “Promotions” tab (happy 10-year anniversary of hidden marketing emails). This week, Yahoo […]
A new survey said consumers don’t buy on social media, despite the fact that small businesses are trying to reach them there. Constant Contact surveyed over 2,000 consumers and small-business leaders and found the two […]
Email marketing is an effective way to drive shoppers to retail sites, and you can tell a lot about a company’s strategy by looking at the content of its marketing emails. Etsy has been hammering […]
Ecommerce platform Shopify launched a new email marketing tool for sellers. Currently available to select merchants at no charge, Shopify Email will be available to all Shopify stores early next year, with low cost plans […]
ShippingEasy launched a class for online sellers on how to generate traffic using email marketing. The one-week course is free for sellers of all sizes. Press release follows: ShippingEasy, the leading provider of cloud-based shipping, […]
Amazon has been working to whip bargain-hunters into a frenzy with promises of “epic” deals on Prime Day (July 15-16), and third-party sellers can benefit. During last year’s Prime Day, small- and medium-sized businesses (SMBs) […]
BigCommerce notified sellers who use its email-hosting service that it is discontinuing it at the end of the month. A spokesperson said BigCommerce made the decision to focus on its role as ecommerce platform now […]
Over a generation has passed since the first email zipped along from sender to receiver. The medium persists today, useful in delivering plenty of information to its recipients. Once ecommerce arrived, email became part of […]
Etsy updated its Sales and Coupons tool so sellers can now send special targeted offers in the form of a unique coupon code directly to shoppers who’ve added the seller’s items to their carts. However, […]