Ecommerce Industry News
Email marketing is an effective way to drive shoppers to retail sites, and you can tell a lot about a company’s strategy by looking at the content of its marketing emails. Etsy has been hammering […]
Ecommerce platform Shopify launched a new email marketing tool for sellers. Currently available to select merchants at no charge, Shopify Email will be available to all Shopify stores early next year, with low cost plans […]
ShippingEasy launched a class for online sellers on how to generate traffic using email marketing. The one-week course is free for sellers of all sizes. Press release follows: ShippingEasy, the leading provider of cloud-based shipping, […]
Amazon has been working to whip bargain-hunters into a frenzy with promises of “epic” deals on Prime Day (July 15-16), and third-party sellers can benefit. During last year’s Prime Day, small- and medium-sized businesses (SMBs) […]
BigCommerce notified sellers who use its email-hosting service that it is discontinuing it at the end of the month. A spokesperson said BigCommerce made the decision to focus on its role as ecommerce platform now […]
Over a generation has passed since the first email zipped along from sender to receiver. The medium persists today, useful in delivering plenty of information to its recipients. Once ecommerce arrived, email became part of […]
Etsy updated its Sales and Coupons tool so sellers can now send special targeted offers in the form of a unique coupon code directly to shoppers who’ve added the seller’s items to their carts. However, […]
ShippingEasy introduced a new tool called Automated Email Marketing Campaigns to spur repeat purchases. The company, acquired by Stamps.com last year, provides shipping, inventory management, and other tools for online merchants and integrates with Amazon, […]
It’s getting harder for retail brands to connect with consumers, even when their customers want to hear from them through email. Recent research from Return Path found that 20% of all email diverts straight to […]
The dazzle of video advertising and the continued presence of contextual ads overshadows email’s continued marketing potential. But used effectively, email marketing presents sellers with great opportunities for customer conversion and retention. EcommerceBytes reached out […]