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Tag: Email marketing

Consumers Don’t Buy on Social Media, New Survey Indicates

August 23, 2021August 23, 2021 Ina Steiner
Email marketing

A new survey said consumers don’t buy on social media, despite the fact that small businesses are trying to reach them there. Constant Contact surveyed over 2,000 consumers and small-business leaders and found the two […]

1 CommentNews, Trends and Shopping DataConstant Contact, Email marketing, Social networking

Marketplaces Engage Shoppers through Email Marketing

November 11, 2019November 11, 2019 Ina Steiner
Email marketing

Email marketing is an effective way to drive shoppers to retail sites, and you can tell a lot about a company’s strategy by looking at the content of its marketing emails. Etsy has been hammering […]

Marketplaces, NewseBay, Email marketing, Etsy

Shopify Launches Email Marketing Tool for Online Sellers

November 5, 2019 Ina Steiner
Shopify

Ecommerce platform Shopify launched a new email marketing tool for sellers. Currently available to select merchants at no charge, Shopify Email will be available to all Shopify stores early next year, with low cost plans […]

Marketplaces, NewsEmail marketing, Shopify

ShippingEasy Schools Sellers on Email Marketing

July 16, 2019July 17, 2019 Ina Steiner
ShippingEasy logo

ShippingEasy launched a class for online sellers on how to generate traffic using email marketing. The one-week course is free for sellers of all sizes. Press release follows: ShippingEasy, the leading provider of cloud-based shipping, […]

News, Selling ToolsEmail marketing, ShippingEasy

Sellers Aim for a Piece of Prime Day Pie

July 14, 2019July 14, 2019 Ina Steiner
Amazon Prime Day

Amazon has been working to whip bargain-hunters into a frenzy with promises of “epic” deals on Prime Day (July 15-16), and third-party sellers can benefit. During last year’s Prime Day, small- and medium-sized businesses (SMBs) […]

Marketplaces, NewsAmazon, Amazon Prime Day 2019, Back to School shopping, eBay Crash Sale, Email marketing, Google Ads

BigCommerce Kills Email-Hosting Service

May 3, 2019 Ina Steiner
BigCommerce

BigCommerce notified sellers who use its email-hosting service that it is discontinuing it at the end of the month. A spokesperson said BigCommerce made the decision to focus on its role as ecommerce platform now […]

2 CommentsNews, Selling ToolsBigCommerce, Email marketing

Email Turns 40, But Email Marketing Remains Relevant

July 7, 2018July 7, 2018 David A Utter
Email marketing

Over a generation has passed since the first email zipped along from sender to receiver. The medium persists today, useful in delivering plenty of information to its recipients. Once ecommerce arrived, email became part of […]

4 CommentsNews, Selling ToolsEBU, EBU 416, Email deliverability, Email marketing, Kyle Henderick, Yes Lifecycle Marketing

Etsy Offers Pay-to-Play Email Marketing Campaigns

April 18, 2018 Ina Steiner
Etsy

Etsy updated its Sales and Coupons tool so sellers can now send special targeted offers in the form of a unique coupon code directly to shoppers who’ve added the seller’s items to their carts. However, […]

2 CommentsMarketplaces, News, Selling ToolsEmail marketing, Etsy, Etsy coupons, Etsy sales

ShippingEasy Launches Tool to Spur Repeat Purchases

October 19, 2017 Ina Steiner
ShippingEasy logo

ShippingEasy introduced a new tool called Automated Email Marketing Campaigns to spur repeat purchases. The company, acquired by Stamps.com last year, provides shipping, inventory management, and other tools for online merchants and integrates with Amazon, […]

News, Selling ToolsEmail marketing, ShippingEasy

Tips on Getting Your Emails Delivered to Shoppers

October 14, 2017October 14, 2017 Ina Steiner
Email marketing

It’s getting harder for retail brands to connect with consumers, even when their customers want to hear from them through email. Recent research from Return Path found that 20% of all email diverts straight to […]

News, Selling ToolsEBU, EBU 407, Email deliverability, Email marketing, Return Path, Tom Sather

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