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29 Mar, 2023
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  • David A Utter
  • Page 22

Author: David A Utter

David A. Utter is a freelance writer based in Lexington, KY. He has covered technology topics from search to security to online business and has been quoted in places like ZDNet and BusinessWeek. He considers his appearance on NPR's "All Things Considered" with long-time host Robert Siegel a delightful highlight. You can find him on Twitter @davidautter and on LinkedIn.

Etsy Translates Listings to Attract International Shoppers

November 14, 2013December 16, 2017 David A Utter

The appeal of Etsy and its approach to connecting handmade goods makers and vintage sellers with the buying public has attained a global reach. A recent change to Etsy’s listings now makes many more of […]

Marketplaces, NewsEtsy, Etsy international

Google Says Ads Can Be Too Much of a Good Thing

November 13, 2013December 16, 2017 David A Utter

One would hardly expect Google to think of anything as too much when it comes to search advertising. After all, those humble contextual text ads emanating from its AdWords program have made Google a multi-billion […]

News, Selling ToolsGoogle, Google Adwords

eBay Arrives In Indonesia, But Without Auctions

November 12, 2013December 16, 2017 David A Utter

What is eBay without the auctions, like the famed broken laser pointer that was the first item sold on the site? According to Tech in Asia via Yahoo News, it’s Blanja.com, which recently unveiled itself to the […]

Marketplaces, NewseBay, eBay Asia, eBay Global Trade

Successful PLAs Need Great Data as Holiday Shopping Set to Spike

November 8, 2013December 16, 2017 David A Utter

The more information you can present in a data feed, the better your Product Listing Ads should perform. Google’s Inside AdWords discussion of the Product Listing Ad format noted the condensed holiday shopping period coming up, with […]

News, Selling ToolsErica Sievert, Google PLAs, Product listing ads

Google Focus on Ads Leads Retailers to Pay More for Exposure

November 6, 2013December 16, 2017 David A Utter

Google’s advertising clients are likely to be paying more in costs per click going forward, as the impact of the changeover to Enhanced Campaigns makes itself felt through the holiday season. Meanwhile, the share of […]

News, Selling ToolsGoogle Adwords, PM Digital

Amazon Hopes to Cart Off Canadian Grocery Sales

November 5, 2013December 16, 2017 David A Utter

Major retail brands hungry for more international profits have been turning their focus to Canada, leading to an increase in online grocery shopping options for consumers there. Wal-Mart’s early fall foray into selling groceries online […]

Marketplaces, NewsAmazon Canada, Amazon groceries, Groceries

Rakuten COO Bernard Luthi Discusses Mobile Trends

November 1, 2013December 16, 2017 David A Utter

Apple’s recent unveiling of its latest tweaks to the iPad line likely means its eager customer base will adopt some of their newest gadgets and put them to good use. Among those uses is shopping, […]

Marketplaces, NewsBernard Luthi, Mobile commerce, Rakuten

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