Social media’s origins as a way to connect with others always held the seeds of marketing to people. Finding the best way to do so continues challenging ecommerce pros, but we may be seeing true solutions arriving. Social commerce firm Read more
Online sellers who offer designer goods can increase sales and the selling prices of those items by increasing trust. We take a look at a paid service called Entrupy developed by a group of technologists and PhDs that lets sellers Read more
Amazon and eBay have made similar changes to their advertising programs for third-parties. EcommerceBytes checked in with Merkle to learn more about the approaches of the two marketplaces. Andy Taylor, Merkle’s Associate Director of Research, also discussed his firm’s recently Read more
In a recent study, ecommerce solution provider Volusion found the most successful categories by average revenue across the US were Electronics, followed by Arts & Crafts and Home & Garden. In reviewing its selections, Volusion also provided four suggestions to Read more
The dazzle of video advertising and the continued presence of contextual ads overshadows email’s continued marketing potential. But used effectively, email marketing presents sellers with great opportunities for customer conversion and retention. EcommerceBytes reached out to a pair of notable Read more
Some online sellers operate on a different scale than their fellow ecommerce pros. Wholesalers seek retailers to resell their wares and need to present product information efficiently to potential customers. Artisans and designers are great examples of those wanting to Read more
Someone orders an item from an online seller, and they receive a box containing the item. Boxes need to be sealed for shipping, with a strong tape being the usual choice. For StickerMule customers, this tape does more than assist Read more
Legendary band The Police once lamented “Too much information/Running through my brain” in the Eighties. It’s a problem today too, one that’s found entrepreneurs developing ways to make Big Data a little more digestible. Algopix offers a product marketing analysis Read more
Payment processor Square recently debuted a hosted solution for online checkout payments. Called Square Checkout, the service should provide the same payment efficiency as the company’s signature Reader for credit cards as well as its retail services. Square Checkout allows Read more
Marketers whose ads appeared on eBay recently learned the company would remove third-party product listing ads (known as PLAs) across the eBay platform effective May 1. eBay will replace those with its own “Promoted Listings,” an approach it says is Read more
