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Pinterest Makes It Easier for Sellers to Reach 400M Shoppers

Pinterest Makes It Easier for Sellers to Reach 400M Shoppers

Pinterest is making it easier for sellers to reach shoppers through an API that was announced in April and is currently available only in beta. The company said this week it’s now opening the application process to any developer or merchant who wants to participate in the beta program.

Pinterest API for Shopping will officially launch in June. It enables merchants to manage their inventory and provide shoppers on Pinterest with more real-time, accurate information. For example, sellers can update a product’s price and availability in real-time through the API.

Pinterest said it has over 400 million users and said shoppers on Pinterest spend two-times more per month than people on other platforms, citing research from Dynata in April 2021.

The company called out the following “notable” features of the Pinterest API for Shopping:

  • Upload and manage a feed – Use the Pinterest API for Shopping to upload or delete a single feed or multiple ones. Merchants can also use the API to pause feed ingestion, obtain feed status, control scheduling, and get errors and alerts.
  • Create and manage product groups – Use filters such as brand, category, price, product type, and more to group items into product groups.
  • Update product metadata in real-time – Reduce staleness on Pinterest by updating data such as price and availability in real-time via API. Shoppers on Pinterest will see a change in a product Pin almost as soon as it happens so you can be confident that you are showing accurate information.
  • Reduce bandwidth usage – No need to update your entire catalog every time one of your product details change. The API updates only the items that need to be updated.

You can find the full announcement with information on how to apply for the beta program on the Pinterest Developers blog.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.