Etsy will begin marketing its site as a source of Mother’s Day gifts in 2 weeks, and it will select “giftable” listings to promote in the campaign. Mother’s Day falls on May 13 this year. “We’ll select eligible ready-to-ship and Read more
Etsy is kicking off a week-long Spring Sales event on March 22nd, and invited sellers to participate. Running a sitewide sale is a fairly new marketing technique to draw new shoppers to the site and get existing buyers to return, Read more
Etsy is celebrating International Women’s Day on March 8th by showcasing sellers in a global integrated marketing campaign. Etsy has 1.65 million women sellers – that’s 87% of its sellers – so it’s not surprising to see it embrace the Read more
Etsy wants sellers to telegram their shop love on Instagram on February 8th. Etsy is asking sellers to participate in a new Instagram marketing campaign as part of a #LoveYourShopSweeps sweepstakes. Sellers who promote their own shop and another seller’s Read more
Etsy is holding a sitewide sale that will kick off on November 20 and run through December 1st. The nearly 2-week promotion will feature a special landing page where Etsy will feature sale items, which must be discounted between 10 Read more
Etsy will run a big site-wide sale to attract holiday shoppers, CEO Josh Silverman announced on Monday during a call with Wall Street analysts. This will be the second site-wide sale after introducing new tools that let sellers opt-in to Read more
With the calendar turned to October, Etsy is prepping buyers and sellers for the busy shopping period ahead. The marketplace published a blog post to let sellers know about its Holiday Gift Guide, which it’s also advertising to shoppers on Read more
Etsy is inviting sellers to help it get the attention of holiday shoppers, and one way is through the use of a social networking campaign – the online marketplace even created a special tool to help sellers show off their Read more
Etsy Canada is spreading its message in person through a 9-day road trip in two provinces that kicks off in Montreal today (August 1st). Staff at the Toronto headquarters have prepared a 30-foot custom AirStream trailer with vintage and handmade Read more
Etsy selected the UK market for its first ever TV ad, and in a clever marketing move, it’s letting sellers tag the video with their shop details and share it online. The ad, which can be viewed on YouTube, features over Read more
