Etsy is inviting sellers to help it get the attention of holiday shoppers, and one way is through the use of a social networking campaign – the online marketplace even created a special tool to help sellers show off their products.
Etsy will share “giftable” items on its social media channels, and sellers can use the hashtag #EtsyGifts to join the campaign. Merchants and artisans can also visit ShareYourShop.Etsy.com, upload an image of an item, add a custom message, and share it with their social media followers. The tool is available in English, French and German.
Shoppers don’t necessarily know what they are looking for when shopping for gifts, and that’s particularly true on Etsy where much of the inventory is unique. “By describing the type of person your product might appeal to, you’ll inspire shoppers to envision their loved-ones enjoying your item,” Etsy explained.
The company used a sense of humor in presenting examples of how sellers could use the special tool. For example, under the tag line “A gift for” it wrote “your smelly roommate,” and displayed a handmade scented candle for sale on its site.
Starting this month, Etsy has also been sharing creative gift ideas for all kinds of recipients through themed Holiday Gift Guides curated by its Merchandising team.
Etsy wrote about the initiatives in a recent post where it also shared some tips, and revealed its merchandising calendar so sellers could align their efforts with Etsy’s.
During the big Black Friday/Cyber Monday holiday shopping weekend, Etsy recommended sellers share goods that fit within a particular price point, such as “$25 or less” or “under $50.”
It noted that rather than promoting discounts or sales during that weekend, Etsy would be highlighting the “special qualities that make items on Etsy so unique.”
Read more on the Etsy Seller Handbook.