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Etsy Wants to Fill Instagram with Shop Love on February 8th


Etsy logoEtsy wants sellers to telegram their shop love on Instagram on February 8th. Etsy is asking sellers to participate in a new Instagram marketing campaign as part of a #LoveYourShopSweeps sweepstakes. Sellers who promote their own shop and another seller’s shop on Instagram have a chance to win a $500 Etsy gift card for themselves and for the shop they promote.

The sweepstakes campaign runs on February 8th and includes the US, Canada (excluding Quebec), France, Germany, Australia, and the UK,

Be sure to check the terms for details and restrictions. Press release follows:

This February, we’re feeling the love. Show the world how much you love your shop (and send a little love to another Etsy shop owner).

On 8 February, promote your shop on Instagram by sharing a photo with the hashtag #LoveYourShopSweeps and then send good vibes to another seller by sharing a second photo promoting their shop with the same hashtag (don’t forget to tag their Instagram handle!). Do both and you’ll be entered into the Etsy Love Your Shop Sweepstakes*.

You could win two $500 USD Etsy Gift Cards – one for you and another for the shop you promote. There will be four winners and the Sweepstakes is open to residents of the United States, United Kingdom, Canada, France, Germany, and Australia.

If you want to spread the word to other sellers, you can share the Etsy Site Update (available to sellers in participating countries): etsy.me/2BWVnh5

*No purchase necessary to enter. The Etsy Love Your Shop Sweepstakes starts and ends on 8 February 2018 (New York time, i.e. 8 February 2018 5:00am to 9 February 2018 5:00am in London). Open to residents of select countries only, 18 years of age or older at time of entry. Void where prohibited by law. For complete official rules & how to enter see the terms and conditions here: etsy.me/2BXYF3z

SOURCE: Etsy Press Release

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

2 thoughts on “Etsy Wants to Fill Instagram with Shop Love on February 8th”

  1. “What Etsy Wants”, is all I hear lately, Etsy wants Seller to do this and Etsy wants sellers to do that, it never stops, once again Etsy wants it sellers to do all the work, promoting their own shops, with little to no help from Etsy, yet with all the fees and High cost to promote, coming from our pockets, its just another tactic on Etsys part to make more money for them, not for us. I have been with Etsy for 5+ years and have seen it all. The corporate greed continues, more hard work from the sellers and more money in their pockets, like a chinese sweat factory, we do al lthe hard work, with little say, have to go by their rules and play nice or your banned from the site. Sickening, so now they want to lure you in by you doing all the work to promote on Instagram for a $500.00, Hahahahahha, what a joke, a company with this much money, theirs a sucker born every day that will feed into this one.

    I am disgusted to say the least, with Etsys way to do business. Etsy makes it all sound wonderful to the outside world, people that dont sell and read all the news about how wonderful Etsy is and how wonderful it would be to sell on their site, I can tell you first hand, they are not who they portray themselves to be, they are among the worst selling venues I have ever dealt with.

    THEY have forums where you can express your concerns or disagree with certain changes on the site, yet if it is not all positive or you dare talk negative, they delete your comments and take down your comments altogether. THEY say they listen to all concerns, yet do little to nothing to fix issues going on with the site or sellers. THEY say, buy into the charging of promoting, we will match you for a certain period, you end up paying high promoting fees and they are the ones making the money, leaving you the sellers with little to no sales and the profits of the fees go into their pockets. THEY say they dont do anything wrong and they are there to make us sales, “we want your shop to flurish, we dont do anything to search or your shop.” Believe me, I have been a seller long enough to see what they actually do.
    My sales were wonderful in the beginning, and slowly declined over the last 2 years, to the point now that I have less than half of the inventory I use to have, (due to no sales), as I cant afford to buy inventory. I keep accurate spreadsheets and the numbers do not lie. My income has been cut over half from where it used to be, when I started and continues to decline.
    I have called Etsy, written them, got on forums to express my concerns on “what the heck is going on”,
    NO Support, NO Concerns, Nothing, they just ignore you, your just a dollar sign to them, they do not care one bit. I also would like to mention I am not alone, thousands of shops are going thru the same thing I am, its all in the forums, that ETSY chooses to ignore.

    Bottom line, Etsys way of doing business is just this:
    1. Promote New Shops (for about a yr or so, then drop them and move onto new shops)
    2. Lure New shops in with promoting their shop, to keep them, then your on your own to fend for yourself to make sales after a certain period.
    Why would Etsy do this, you ask, they would lose money?, NO they have steps they take, once they spend money on promoting new shops and your making money, they drop you and your on your own to promote, using facebook, instagram, twitter, etc., Your not seen on Goggle as much or even at all.
    Then when you complain to them, they then tell you (when your shop is not selling), Its your shop, it needs work, work on your SEO, titles, tags, description.

    I have been through it all, all of the above and more. My shop only does good when it is being seen, period. If Etsy chooses not to show your shop, out on Google, because your not sucked into paying for it, your screwed, bottom line and on your own to promote. Unless you choose to spend tons of money to promote your shop and eve then, I dont think they show your shop as much as it could be.

    Etsy is now making money on Promoted sales, you pay them a certain amount and they say they will promote you, sounds good right, well it probably would if it actually worked or you actually were seeing sales, I paid for one month and my return wasn’t even enough to make a profit, it all went to Etsy, in their pockets, not mine.

    SO when I see something about Etsy in the Ecommerce news and how they are doing this or that to help sellers, it makes me laugh, because NO one can understand what they actually dont do, unless you sell on Etsy. All the sellers that are making money on Etsy, or a good majority are new shops that are being promoted for a period, soon they will be in the same boat, seen it happen over the past 2 years in the forums., shops get on the forums and say, “I’m doing great”, give them a year or so and they will be on their comlaining, like the rest of us.

    The worst thing they did was to go public, they should have just stayed a humble small company, that grew with its sellers, but once again corporate greed shows its ugly head.
    In closing, I still sell on Etsy, as I have no other place to sell my Vintage and Antique dinnerware, and need to get rid of what I have, Ebay is worse and I dont know of another place to sell, so Im stuck at the moment…..

    Why cant their be an honest, selling place that actually does care about its sellers. We all can make money, their just needs to be a place where we all work together and not just the corporations that make all the money……….

    1. Since the new CEO took over, things have gone haywire on Etsy.

      What you have said is very true.

      Many sellers who have been on Etsy for some time have cut back selling on Etsy and started to create their own websites. Eventually they will drive more traffic to their own website and most likely shut their Etsy shops down or just leave them there.

      One of the reasons Etsy promotes new shops is that every new shop has to be populated . At $0.20 per listing – 100 listings on Etsy = $20 – that is quick money for Etsy. They don’t have to do a thing.

      Then they “boost” the sales for new shops and then start to “throttle” the sales after 2- years and the seller has to take out paid promoted listings to get any sales.

      As their Etsy business starts to flourish, many sellers can’t cope with the extra sales and employ assistants or give up their day job. Then Etsy “throttles” the sales and the seller is in trouble.

      Like you said Etsy doesn’t do marketing like Amazon, eBay or NOTHS, simply because Etsy doesn’t have the revenue to support it.

      Instead they rely on sellers to drive traffic to their own shops on Etsy. As somebody said on a forum post recently “Why would I drive traffic to my Etsy shop when I spend less on Facebook ads per month promoting my own website than I did of promoted Etsy listings, and I get far more sales on my own website, so I stopped promoted listings on Etsy”.

      Throw in that Etsy will not allow sellers to email past buyers, it is almost IMPOSSIBLE to connect with past buyers one a one to one level to encourage them to purchase again.

      The business model Etsy uses at present can only last so long – it is a quick temporary fix. Once the results of the 3rd quarter of 2018 are released that is when a true like for like comparison of performance can be made (all of the quick cost cutting on overheads and expenses was made before the start of the 3rd quarter of 2017).

      I see already some analysts are no longer saying Etsy is a stock to buy, just one to hold onto.

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