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Etsy Showcases Sellers as Part of International Women’s Day

Etsy Womens Day Campaign

Etsy Womens Day CampaignEtsy is celebrating International Women’s Day on March 8th by showcasing sellers in a global integrated marketing campaign. Etsy has 1.65 million women sellers – that’s 87% of its sellers – so it’s not surprising to see it embrace the event as a marketing opportunity.

Etsy will make available a “shoppable” landing page focused on the women-made shops and female empowerment products available throughout the site’s 1.9 million storefronts. It will also feature select female sellers and their shops on the Etsy blog.

Etsy will send marketing emails to its community and will dedicate a podcast episode to celebrating women makers.

Etsy is also encouraging sellers to support the campaign with digital assets so they can promote the event, including on social channels, with the theme “celebrate incredible women making incredible things.”

It also boasted that it’s fostering gender diversity at the corporate level:

– 5 out of 8 of its executive team are women;

– I’s one of the only public tech companies with gender parity on the board;

– 60% of its managers are women;

– 25% of Etsy engineers are women, which is nearly twice the national average of 13 percent.

International Women’s Day is dedicated to celebrating the social, economic, cultural and political achievements of women. Etsy pointed out that its marketplace offers consumers more than 50 million unique items, with over 127,000 of those items featuring empowering female messages. Etsy’s campaign is aimed at those who wish to show their support of women entrepreneurs.

Update 3/7/18: Story edited to reflect Etsy has 1.65 million women sellers, not 1.8 million as initially reported.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.