Etsy is kicking off a week-long Spring Sales event on March 22nd, and invited sellers to participate. Running a sitewide sale is a fairly new marketing technique to draw new shoppers to the site and get existing buyers to return, an approach that Etsy CEO Josh Silverman said gives a sales lift even to sellers who don’t directly participate. “Sales and promotions are a time-tested way to drive customer engagement, retention, and overall excitement,” the CEO said last year.
Etsy introduced Sales and Coupons for sellers in August and ran its first sitewide sale in conjunction with Labor Day. It ran its second sitewide sale during the holidays – it kicked off on November 20 and ran through December 1st.
In order to participate in the Spring sale, Etsy sellers must create a sale by discounting listings between 10% and 60% during the sales event, March 22-29. “Buyers will be able to search and filter items by price point, ready to ship, free shipping, and percent discount on a shopping page that’s loaded with unique items like yours,” Etsy explained.
Etsy will promote “a selection” of on-sale items through marketing emails, site banners, social media, and Etsy’s homepage.
The marketplace also expects sellers to do some heavy lifting to promote the sale.
“We’re making it easy for you to share your sale with your followers on social media. We’ll be adding a custom image from the spring sales event to the social media tool on March 22 so that you can let your followers know you’re running a promotion. We’ll let you know as soon as the new image is in the tool and ready to share.”
See Etsy’s post announcing the sale on this page.