Teikametrics, a service that helps Amazon sellers and brands “algorithmically” optimize their advertising on the marketplace, has created a directory of pre-verified Amazon seller services and solutions providers. The new agency directory allows its 2,000 Amazon merchants to connect seamlessly Read more
Amazon launched its ad program in Australia, and it’s not just for online merchants – brands can advertise through the program even if they don’t sell on the marketplace. Amazon Advertising offers display ads and video ads, and advertisers can Read more
Spending even low amounts on Amazon Sponsored Product ads generates revenue for sellers, Teikametrics found when analyzing the results of its customers. But that assumes sellers employ a well-executed, data-driven strategy. “Companies of any size in any niche can see Read more
Many Amazon shoppers don’t even notice advertisements when shopping the marketplace, according to a study by Teikametrics. The company believes it’s due to the fact that Amazon is a store first, compared to other sites where ads are displayed. The Read more
Teikametrics helps merchants and brands optimize their ecommerce activities, and this week the company released its next-generation “Retail Optimization Platform” called Teikametrics Flywheel. Teikametrics’ founder and CEO Alasdair McLean-Foreman said sellers and brands know they need to invest in advertising Read more
Amazon called its advertising business a bright spot from both a product standpoint and also financially. Amazon Chief Financial Officer Brian Olsavsky made the remark when talking to analysts after reporting the company’s first-quarter performance on Thursday. Olsavsky called advertising Read more
Many online merchants view online advertising as a necessity to get exposure for their listings, and Amazon has just scratched the surface when it comes to monetizing its ad inventory, according to Wall Street firm Cowen and Company. But sellers Read more
Amazon announced new tools to help advertisers manage their daily budgets for Sponsored Product campaigns. The new notifications and tailored recommendations are designed to keep merchants’ ad campaigns live throughout the day. Advertising is a growing source of revenue for Read more
Amazon’s “Buy Box” contains the Add To Cart button on a product’s page. Being the seller who is the focus of the Amazon Buy Box gives that seller an advantage in getting a sale. Winning that Buy Box requires much Read more
Amazon announced it has launched a new “transparent” ad marketplace in Europe. It’s tempting publishers by giving them some benefits unavailable through other ad platforms, keying in on simplification and better data. Amazon’s cloud-based platform provides publishers “full visibility into Read more
