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Teikametrics Offers Tool to Optimize Amazon Advertising


TeikametricsTeikametrics helps merchants and brands optimize their ecommerce activities, and this week the company released its next-generation “Retail Optimization Platform” called Teikametrics Flywheel.

Teikametrics’ founder and CEO Alasdair McLean-Foreman said sellers and brands know they need to invest in advertising on Amazon to be competitive, but he said they find it challenging to profitably manage potentially thousands of keywords and bids across the products they offer.

Flywheel offers what the company calls “the world’s first algorithm focused on optimizing Amazon Advertising for product level profitability.”

It works by crunching billions of dollars of Amazon transactions across thousands of sellers on the Teikametrics platform and uses technology to process the data. “These advanced algorithms help individual sellers by automatically optimizing keywords, bids, and advertising campaigns to build conversion momentum and gain market share,” the company said.

Teikametrics Flywheel uses “leading-edge data science modelling, econometrics and machine-learning technology,” packaged in a simple web-based interface.

The new tool dynamically manages merchants’ Amazon ads to generate higher returns. As the company explains in video introducing Teikametrics Flywheel, too little advertising means a seller isn’t getting enough demand for the product, but too much is not profitable.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.