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Category: Selling Tools

Google AdWords Lets Merchants Call Out Certain Selling Points

September 9, 2014August 29, 2017 David A Utter

The competitive edge offered by a well-run AdWords campaign should receive a boost with the most recent update provided by Google. This latest update provides not only an additional way to make ads stand out, but to contribute to one’s Read more

News, Selling ToolsGoogle Adwords

Twitter Adds Buy Button in Ecommerce Push

September 9, 2014August 29, 2017 Ina Steiner

The service that let you “blog” fast wants you to “buy” fast as well. Twitter is testing a new ecommerce feature that lets merchants and artists sell through their tweets. Taking much more than 140 characters to explain the new Read more

News, Selling ToolsSocial networking, Twitter

Latest Pinterest Analytics Update Promises Better Insights

August 29, 2014September 2, 2017 David A Utter

Making itself a more appealing outlet for ecommerce pros to utilize its services meant Pinterest had to offer more than just a space to put images up for display and commentary. Pinterest opened its analytics in early 2013 to help its users Read more

News, Selling ToolsPinterest, Social networking

Terapeak Helps Sellers Diagnose Weak eBay Listings

August 29, 2014September 2, 2017 Ina Steiner

Sometimes a product listing on eBay needs some tweaking to increase its chances of being found by shoppers. A new feature from Terapeak promises to help sellers identify listings that need help, and it even makes recommendations on how to optimize the Read more

News, Selling ToolsTerapeak

Deadline Approaching for Google PLA Upgrade to Shopping Campaigns

August 27, 2014September 2, 2017 David A Utter

The migration of regular Product Listing Ads (PLA) used by advertisers on Google faces a rapidly approaching August 31 changeover date. Google’s planned shift away from those PLA ad campaigns to its new shopping campaigns takes place in September. It’s Read more

News, Selling ToolsGoogle PLAs

What Merchants Should Know about Bing Ads Update

August 19, 2014September 2, 2017 David A Utter

Microsoft’s Dare Obsanjo brought out the promised update to the Bing Ads interface, with promises of rolling out the new look and feel to Bing advertisers over the next few weeks. Bing’s service places ads on Microsoft sites as well as on Read more

News, Selling ToolsBing

Yahoo Launches Next-Generation Stores Platform

August 15, 2014September 2, 2017 Ina Steiner

Yahoo showed its commitment to ecommerce on Thursday by launching what it calls a “completely reimagined, next-generation” version of Yahoo Stores. The company is emphasizing how easy it is to set up a store, start accepting payments, and get found Read more

News, Selling ToolsAmit Kumar, Yahoo Stores

How Much Would You Pay for Google’s Same-Day Delivery?

August 13, 2014September 2, 2017 Ina Steiner

Google is one of a number of entities working on developing a same-day delivery service, and it recently surveyed users to find out how much they would be willing to pay for such a service. (Google is still not charging Read more

News, Selling ToolsGoogle Shopping Express, Same day delivery

BigCommerce and Amazon Webstore Top Best Storefronts

August 11, 2014September 2, 2017 Ina Steiner

EcommerceBytes announced the top-five services in the Sellers Choice for “Storefronts & Shopping Carts” in Sunday’s issue of the EcommerceBytes Update newsletter. BigCommerce came in as the most highly rated by readers, followed by Amazon Webstore. Rounding out the top Read more

News, Selling ToolsAmazon Webstore, BigCommerce, Sellers Choice storefronts

Google Displays Product Ratings in Google Shopping Ads

August 5, 2014September 2, 2017 David A Utter

Google will now display product ratings on Product Listing Ads across google.com and google.com/shopping. It will display the 5-star ratings compiled from product reviews from multiple sources including merchants, third-party aggregators, editorial sites and users. The presence of such ratings Read more

News, Selling ToolsGoogle PLAs, Google Product Ratings

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