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Latest Pinterest Analytics Update Promises Better Insights

Making itself a more appealing outlet for ecommerce pros to utilize its services meant Pinterest had to offer more than just a space to put images up for display and commentary. Pinterest opened its analytics in early 2013 to help its users understand its visitors better.

That early look at who visited and pinned content, and if they clicked through to the site behind the pin, received a global update that promises smarter analytics. Ideally these will permit businesses to see what people like about their Pins and those of others, and be able to act upon that information.

“Get advice on how to increase impressions, clicks and repins so you can refine your Pinterest strategy and reach more people,” Pinterest’s Jason Costa wrote.

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Among those insights should be information that can help online sellers better understand Pin interactions made by the fast-growing segment of mobile users. Adoption of and ecommerce impact via mobiles continues to rise; for example, comScore said 2013 Black Friday and Cyber Monday mobile ecommerce in the US represented a combined $664 million in spending.

Users have the option on Pinterest to utilize the Rich Pins called Product Pins. These feature real-time pricing, product availability, where to buy, and notifications for Pinners should a product’s price go down.

Other Pinterest initiatives have seen them enable Shopify storefronts to have Rich Pins available as a feature. Earlier this year, Pinterest also revised its Promoted Pinsservice to test it and visitor response with a few brands.

More information about the new analytics tool is available on the Pinterest blog.

David A Utter on LinkedinDavid A Utter on Twitter
David A Utter

David A. Utter is a freelance writer based in Lexington, KY. He has covered technology topics from search to security to online business and has been quoted in places like ZDNet and BusinessWeek. He considers his appearance on NPR’s “All Things Considered” with long-time host Robert Siegel a delightful highlight. You can find him on Twitter @davidautter and on LinkedIn.


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