Sometimes a product listing on eBay needs some tweaking to increase its chances of being found by shoppers. A new feature from Terapeak promises to help sellers identify listings that need help, and it even makes recommendations on how to optimize the listings.
Terapeak launched “Listing Scoring and Optimization. To explain the feature, it used an example of an eBay listing with the title “Apple iPad.” The new tool gives the listing a low score for Title & Content and identifies the specific issue (too few keywords and title words), recommends the number of keywords and total words needed, provides a list of the most popular keywords, and then allows the merchant to edit the title and automatically update the listing.
What’s just as helpful is a feature that allows merchants to measure the impact of the changes. “After completing the workflow, the merchant could mark the date and measure how the changes affect the iPad’s sales performance,” Terapeak explains.
Terapeak cofounder and CMO Andrew Sukow said the company wants to give sellers who use its services another competitive advantage. “One of the goals of Listing Scoring and Optimization is to increase gross merchandise volume throughout the ecommerce ecosystem. We’ve seen that merchants who use analytics to optimize their listings increase sales significantly, so we’re making that process more simple and accessible to a much wider audience.”
Terapeak said it plans to expand the number of scoring criteria over the next several releases. Listing Scoring is available to all 200,000 Terapeak merchants, including those with a free subscription to MySales. The Listing Optimization workflows are available to paid subscribers only and designed specifically to increase sales.