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  • Google PLAs

Tag: Google PLAs

Google Makes Updating Product Feeds Friendlier to Small Sellers

August 4, 2015August 4, 2017 David A Utter

Google recently provided a number of updates to various parts of the company’s advertising business. One change will make it easier for small and medium sized sellers (SMB) to deliver their data feed details to […]

News, Selling ToolsGoogle PLAs, Google Shopping

Google Puts Product Ads Above Organic Search Results

January 27, 2015August 25, 2017 David A Utter

Searching Google for product information, whether over holiday periods or otherwise, used to yield organic search results in order of relevancy. But now, Google has populated that high-end virtual real estate with a variety of […]

News, Selling ToolsGoogle PLAs

Deadline Approaching for Google PLA Upgrade to Shopping Campaigns

August 27, 2014September 2, 2017 David A Utter

The migration of regular Product Listing Ads (PLA) used by advertisers on Google faces a rapidly approaching August 31 changeover date. Google’s planned shift away from those PLA ad campaigns to its new shopping campaigns […]

News, Selling ToolsGoogle PLAs

Google Displays Product Ratings in Google Shopping Ads

August 5, 2014September 2, 2017 David A Utter

Google will now display product ratings on Product Listing Ads across google.com and google.com/shopping. It will display the 5-star ratings compiled from product reviews from multiple sources including merchants, third-party aggregators, editorial sites and users. […]

News, Selling ToolsGoogle PLAs, Google Product Ratings

Google Sees Growth, Challenges with Product Listing Ads

July 23, 2014September 3, 2017 David A Utter

Online marketers poured more money into Google’s multi-billion dollar business as image-based product listing ads (PLA) enjoyed a big year over year increase for both the search ad giant and its competitors. Despite the growth […]

News, Selling ToolsGoogle PLAs

Google Shopping Issues New Merchant Feed Requirements

July 1, 2014September 3, 2017 Ina Steiner

Online merchants who advertise their products through Google must yet again adjust their product feeds to comply with new requirements. There are several changes, but one that may break the bank for some sellers is […]

News, Selling ToolsGoogle Merchant Center, Google PLAs

Online Selling Trends 2014: How Google PLA Ads Changed Ecommerce

January 28, 2014September 23, 2017 Ina Steiner

In previous installments of Online Selling Trends, our panel of ecommerce leaders discussed the challenges and opportunities that lay ahead for online sellers in the New Year and answered the question, Amazon – friend or foe? In today’s […]

News, Trends and Shopping DataGoogle PLAs, Online selling trends

Google Product Listing Ads Performed Big on Cyber Monday

December 9, 2013October 1, 2017 David A Utter

Digital marketing firm Kenshoo said advertisers saw fit to spend significantly during the traditional start to the holiday shopping season – Thanksgiving, Black Friday, and of course Cyber Monday. The Product Listing Ad format (PLA) proved impressive on Cyber […]

News, Selling ToolsGoogle PLAs, Holiday Shopping

Successful PLAs Need Great Data as Holiday Shopping Set to Spike

November 8, 2013December 16, 2017 David A Utter

The more information you can present in a data feed, the better your Product Listing Ads should perform. Google’s Inside AdWords discussion of the Product Listing Ad format noted the condensed holiday shopping period coming up, with […]

News, Selling ToolsErica Sievert, Google PLAs, Product listing ads


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